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All Journal Jurnal Ilmiah Wahana Pendidikan Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Marlinda, Alin
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi Strategi Inovasi dalam Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pinangsari, Kabupaten Subang Marlinda, Alin; Soleha, Lilis Karnita
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4788

Abstract

This research discusses the innovation strategy for the development of Micro, Small and Medium Enterprises (MSMEs) in Pinangsari Village, Subang Regency. MSMEs have a strategic role in the national economy and contribute to reducing poverty and improving the regional economy. However, MSMEs are faced with various challenges such as limited capital, skills, promotion and market access. Therefore, the implementation of innovative strategies and MSME development is the key in advancing the economy and improving the welfare of the people in Pinangsari Village. The method used is SWOT analysis. Some of the suggested strategies include strengthening training and mentoring, providing capital assistance, developing digital infrastructure, collaboration and partnerships, optimizing digital marketing, and analyzing data for monitoring. By implementing these strategies and adequate support, MSMEs in Pinangsari Village are expected to develop better, become more competitive, and make a greater contribution to the regional economy
Implementasi Strategi Inovasi dalam Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pinangsari, Kabupaten Subang Marlinda, Alin; Soleha, Lilis Karnita
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4788

Abstract

This research discusses the innovation strategy for the development of Micro, Small and Medium Enterprises (MSMEs) in Pinangsari Village, Subang Regency. MSMEs have a strategic role in the national economy and contribute to reducing poverty and improving the regional economy. However, MSMEs are faced with various challenges such as limited capital, skills, promotion and market access. Therefore, the implementation of innovative strategies and MSME development is the key in advancing the economy and improving the welfare of the people in Pinangsari Village. The method used is SWOT analysis. Some of the suggested strategies include strengthening training and mentoring, providing capital assistance, developing digital infrastructure, collaboration and partnerships, optimizing digital marketing, and analyzing data for monitoring. By implementing these strategies and adequate support, MSMEs in Pinangsari Village are expected to develop better, become more competitive, and make a greater contribution to the regional economy
Pengaruh Strategi Inovasi Terhadap Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pinangsari Kabupaten Subang Marlinda, Alin; Soleha, Lilis Karnita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10960320

Abstract

This research discusses the innovation strategy for the development of Micro, Small and Medium Enterprises (MSMEs) in Pinangsari Village, Subang Regency. MSMEs have a strategic role in the national economy and contribute to reducing poverty and improving the regional economy. However, MSMEs are faced with various challenges such as limited capital, skills, promotion and market access. Therefore, the implementation of innovative strategies and MSME development is the key in advancing the economy and improving the welfare of the people in Pinangsari Village. The method used is SWOT analysis. Some of the suggested strategies include strengthening training and mentoring, providing capital assistance, developing digital infrastructure, collaboration and partnerships, optimizing digital marketing, and analyzing data for monitoring. By implementing these strategies and adequate support, MSMEs in Pinangsari Village are expected to develop better, become more competitive, and make a greater contribution to the regional economy
Co-Authors Lilis Karnita Soleha