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All Journal Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism)
SURYAWARDANI, I.G.A. OKA
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Faktor-faktor yang Memengaruhi Ekspor Tembakau Indonesia ke Amerika Serikat DIVANKA, PRANA; SURYAWARDANI, I.G.A. OKA; SUDARMA, I MADE
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.2, Desember 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Abstract

Analysis of Factors Affecting Indonesia Tobacco Exports to the United States. Tobacco is one of Indonesia's main export commodities in international trade. Tobacco exports have good prospects as a source of foreign exchange and are able to create job opportunities and improve people's welfare in the production processing process, but in the last 10 years the volume of tobacco exports has tended to decline. The purpose of this study is to analyze the provinces in Indonesia that have tobacco as a leading commodity and analyze the factors that influence Indonesia's tobacco exports to the United States. The data used is time series data for a period of 20 years (2000 – 2019) and analyzed by multiple linear regression using SPSS 26.0 and Eviews 12 programs. The results showed that the provinces in Indonesia whose base sector was tobacco were West Java, Central Java, East Java, Bali, West Nusa Tenggara, and South Sulawesi. The factors that affect the volume of Indonesia’s tobacco exports to the United States in the long term are Indonesia’s tobacco production and US real GDP, while in the short term are Indonesia’s tobacco production and world tobacco prices. In an effort to increase the volume of Indonesia’s tobacco exports to the United States, it is necessary to pay attention to the involvement of stakeholders who have influence and interests so that an active role is needed between tobacco agribusiness stakeholders from input to output.
Analisis Bauran Pemasaran Sayuran pada Ritel Hypermart Mal Bali Galeria MARCFASU, BATRISYIA; SURYAWARDANI, I.G.A. OKA; ANGGRENI, I.G.A.A. LIES
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.12, No.1, Juli 2023
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JAA.2023.v12.i01.p04

Abstract

Marketing Mix Analysis of Vegetables at Hypermart Mal Bali Galeria Retail Marketing mix strategy consists of product, price, place, and promotion are needed to increase the company's competitiveness of the Hypermart Mall Bali Galeria. This is due to the low sales of vegetable products compared to other fresh products. This study aims to analyze the implementation of the marketing mix and analyze the vegetable marketing mix strategy carried out by the Hypermart Mall Bali Galeria retail. This research was conducted at the Hypermart Mall Bali Galeria Retail, South Kuta. The data used in this study are primary data and secondary data with the informant interview, observation, and literature study methods. The data analysis technique was carried out qualitatively by identifying the company's internal and external factors, IFAS, EFAS, IE, and SWOT matrices to formulate alternative strategies for company development. The results showed that the marketing mix variables had been implemented properly and met the parameters and the results of the IE Matrix showed the company was in cell V which was included in the hold and maintain strategy category or maintain and continue the efforts that have been made by Hypermart Mal Bali Galeria with a focus on market penetration and product development. This shows that Hypemart Mal Bali Galeria can maintain the company's strategy and the quality of the products offered as well as expand the promotion of vegetable products through social media and make innovations regarding vegetable product packaging that aren’t use a lot of plastic by replacing it with environmentally friendly paper wrap pers.
Co-Authors ANGGRENI, I.G.A.A. LIES DIVANKA, PRANA I MADE SUDARMA MARCFASU, BATRISYIA