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All Journal Inspiration: Jurnal Teknologi Informasi dan Komunikasi Indonesian Journal Of Economy Studies Indonesian Journal Of Law Studies
Adisaputra, Whisnu
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Optimizing Brand Loyalty: The Effectiveness of Influencer Marketing and Digital Content Campaigns Mediated By Consumer Trust Aldi, Muhammad; Adisaputra, Whisnu
Inspiration: Jurnal Teknologi Informasi dan Komunikasi Vol. 14 No. 1 (2024): Inspiration: Jurnal Teknologi Informasi dan Komunikasi
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat Sekolah Tinggi Manajemen Informatika dan Komputer AKBA Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35585/inspir.v14i1.80

Abstract

This study explores how influencer marketing and digital content campaigns affect brand loyalty, with consumer trust acting as a mediator, within Polewali Mandar Regency. Using a quantitative approach and Structural Equation Modeling (SEM), data were gathered from 100 local consumers who interacted with these marketing tactics. The findings indicate that influencer marketing and digital content campaigns significantly boost consumer trust, which in turn, greatly impacts brand loyalty. The model accounts for 52% of the variance in consumer trust and 62% in brand loyalty, underscoring the success of these digital strategies. Direct effects show strong connections between influencer marketing, digital content campaigns, consumer trust, and brand loyalty, while indirect effects highlight the essential role of consumer trust as a mediator. These results support existing research that emphasizes the importance of trust in building lasting consumer relationships. The study suggests that businesses should focus on trust-building in their digital marketing strategies to enhance brand loyalty. By creating engaging and credible content, businesses can foster consumer trust, leading to higher customer retention and long-term business success. This research offers valuable insights for local businesses in Polewali Mandar Regency to optimize their digital marketing efforts, ensuring lasting customer engagement and loyalty.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, COMPETENCE, AND WORK ENVIRONMENT ON THE PERFORMANCE OF TEACHERS AT SMP MUHAMMADIYAH 13 MAKASSAR Adisaputra, Whisnu
Indonesian Journal Of Economy Studies Vol 2, No 2 (2023): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v2i2.34

Abstract

The purpose of this study is to examine, analyze, and interpret the influence of Organizational Culture, Competence, and Work Environment on the performance of teachers at SMP Muhammadiyah 13 Makassar. This research is of a quantitative descriptive nature, with a population and sample of 31 teachers. Data collection methods include interviews, questionnaires, and literature review. The research data will be analyzed using statistical tools with SPSS 24 software. The results of the study indicate that: 1. Organizational Culture has a positive and significant impact on the performance of teachers at SMP Muhammadiyah 13 Makassar. Generally, Organizational Culture has a strong influence on improving teacher performance, which is crucial for achieving the organization's goals. 2. Competence has a positive and significant impact on the performance of teachers at SMP Muhammadiyah 13 Makassar. Competence is a crucial factor that supports teachers in developing their skills and knowledge to the fullest extent to contribute to the organization's goals consciously. 3. Work Environment also has a positive and significant impact on the performance of SMP Muhammadiyah 13 Makassar. The main factors in the work environment include the atmosphere and supporting facilities, which play a vital role in carrying out teachers' tasks.
PENGARUH BUDAYA ORGANISASI, KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU SMP MUHAMMADIYAH 13 MAKASSAR Adisaputra, Whisnu
Indonesian Journal Of Law Studies Vol 2, No 2 (2023): Indonesian Journal Of Law Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijls.v2i2.107

Abstract

The purpose of this study is to examine, analyze, and interpret the influence of Organizational Culture, Competence, and Work Environment on the performance of teachers at SMP Muhammadiyah 13 Makassar. This research is of a quantitative descriptive nature, with a population and sample of 31 teachers. Data collection methods include interviews, questionnaires, and literature review. The research data will be analyzed using statistical tools with SPSS 24 software. The results of the study indicate that: 1. Organizational Culture has a positive and significant impact on the performance of teachers at SMP Muhammadiyah 13 Makassar. Generally, Organizational Culture has a strong influence on improving teacher performance, which is crucial for achieving the organization's goals. 2. Competence has a positive and significant impact on the performance of teachers at SMP Muhammadiyah 13 Makassar. Competence is a crucial factor that supports teachers in developing their skills and knowledge to the fullest extent to contribute to the organization's goals consciously. 3. Work Environment also has a positive and significant impact on the performance of SMP Muhammadiyah 13 Makassar. The main factors in the work environment include the atmosphere and supporting facilities, which play a vital role in carrying out teachers' tasks.
Co-Authors Muhammad Aldi, Muhammad