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All Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) FINANCE : International Journal Of Management Finance
Amelia Nugraeni
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PELATIHAN BISNIS ONLINE MENGGUNAKAN MARKETPLACE TOKOPEDIA BAGI DASAWISMA RW. 11 KELURAHAN CIPINANG MELAYU Julisawati, Elly Agustina; Fivtatianti Hendajani; Kokoy Rokoyah; Hurnaningsih; Agustina Nicke Kakiay; Wigiyanti; Amelia Nugraeni
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 1 No 3 (2024): DESEMBER 2023 - MARET 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v1i3.848

Abstract

Pelatihan Bisnis Online menggunakan Marketplace Tokopedia bagi Dasawisma RW. 11 Kelurahan Cipinang Melayu bertujuan untuk meningkatkan pemahaman dan keterampilan anggota Dasawisma dalam menjalankan bisnis online melalui platform Tokopedia. Melalui sesi-sesi interaktif, peserta diberdayakan untuk membuat dan mengelola toko online, mengimplementasikan strategi pemasaran digital, dan meningkatkan kepercayaan konsumen. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman konsep bisnis online, keterampilan teknologi, dan dampak positif pada pendapatan usaha Dasawisma. Pelatihan ini juga memberikan kontribusi pada pemberdayaan ekonomi lokal dan memperkuat partisipasi komunitas dalam ekosistem bisnis digital.
THE INFLUENCE OF PERSONAL SELLING ACTIVITIES DECISION TO PURCHASE PUCUK HARUM TEA BEVERAGE PRODUCTS Amelia Nugraeni
Finance : International Journal of Management Finance Vol. 1 No. 2 (2023): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v1i2.13

Abstract

This research aims to analyze the influence of personal selling activities on consumer purchasing decisions for Teh Pucuk Harum beverage products. The research was carried out using a qualitative approach by collecting data through interviews with consumers and analysis of documents related to sales activities. The research results show that personal selling activities have a significant positive impact on consumer purchasing decisions. Direct interactions between sellers and consumers help increase product awareness, build trust, and influence consumers' decision-making processes. Sellers who have in-depth knowledge about the product and are able to answer consumer questions satisfactorily can increase consumer confidence in Pucuk Harum Tea. Apart from that, personal selling activities also have an important role in overcoming consumer doubts or concerns, thereby smoothing the purchasing process. Consumers who experience positive interactions with sellers tend to be more loyal and have a tendency to buy Teh Pucuk Harum again in the future. However, this research also identified several challenges faced in implementing personal selling activities, including consistency in message delivery and increasing seller competency. The results of this research provide valuable insight for companies in optimizing personal selling strategies to increase sales and build long-term relationships with consumers.
Co-Authors Agustina Nicke Kakiay hurnaningsih Julisawati, Elly Agustina Kokoy Rokoyah Kokoy Rokoyah MM SKom Fivtatianti Hendajani wigiyanti