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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmiah Wahana Pendidikan
Utami, Mutiara Gunawan
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Minat Penggunaan Dompet Digital LinkAja Menggunakan Theory of Reasoned Action Utami, Mutiara Gunawan; Dermawan, Moulvi; Yusuf, Abdul
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1058

Abstract

The use of digital payment systems is increasing in recent times. Digital payment systems allow users to make payments more easily and practically through their smartphones. LinkAja is a digital wallet application that allows us to make various transactions online. This study was conducted to examine what influences interest in using the LinkAja application and the influence of subjective intentions, attitudes, and norms on interest in using it. The theory that underlies this research is the Theory of Reasoned Action (TRA). The method used is a quantitative research method, the research data come from the results of a questionnaire filled out by 40 LinkAja users from several cities in the provinces of Jakarta and West Java. The sampling technique is probability sampling and simple random sampling. Testing and data processing is done using SPSS. The results obtained in this study state that the Intentions, Attitudes, and Subjective Norms together (simultaneously) have a significant influence on the Interest in Using the LinkAja Digital Wallet application.
Perbaikan dan Perancangan Fitur Review Produk Dalam Upaya Meningkatkan Aktivitas Pengguna Untuk Memberikan Ulasan di Aplikasi Zalora Utami, Mutiara Gunawan; Junia, Annisa Aghniarahma
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 5 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10544115

Abstract

Increasing use of the internet via smartphones is used by marketplace service providers to provide a place for sellers to sell goods and services via the internet by creating a Mobile App. Zalora is an online fashion and beauty store that offers a wide range of clothing, accessories, shoes and beauty products for men and women. As a company engaged in online trading, Zalora continues to try to meet consumer needs for fashion products. This study uses a qualitative analysis approach by conducting in-depth interviews with five users of the Zalora application to understand the phenomena experienced by research subjects, such as behavior, perceptions, motivation, action, and so on. The selection of interview participants was carried out using convenience sampling considering the convenience of the researcher. There is a problem found, namely user participation in providing reviews and feedback on the products purchased is still low. Recommendations that can be given from this research are to make photo & video input features in providing product reviews, provide rewards in the form of points for users who have provided reviews, and optimize the Pop up review and Notification features.
Co-Authors Dermawan, Moulvi Junia, Annisa Aghniarahma Yusuf, Abdul