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All Journal Value : Journal of Management and Business Jurnal Ilmiah Wahana Pendidikan
Karimah, Rima Latiefah
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Digital Marketing dan Kualitas Pelayanan terhadap Minat Beli pada Matahari Department Store di Masa Pandemi Covid-19 Karimah, Rima Latiefah; Widhiastuti, Dheas Asteria; Arlini, Lida
Value : Journal of Management and Business Vol. 7 No. 1 (2022): Value : Journal of Management and Business
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/value.v7i1.7232

Abstract

Fashion is one of the secondary needs of society, and even fashion has become a trend for men and women worldwide. Matahari Department Store is one of the places that sell fashion products and well known as retail company. It realized that there is currently a Covid 19 pandemic, which causes all sectors to experience an imbalance, including Matahari Department Store. The company is experiencing income instability and because of that several store branches are closed. This study aims to determine and analyze the effect of Digital Marketing and Service Quality on Buying Interest at Matahari Department Store Karawang. Analysis of the data used in this study is multiple linear regression analysis with verification and descriptive approach with the number of samples used as many as 101 respondents. The results indicate that Digital Marketing (X1) has a partial effect on Purchase Intention of 3,744 and a partial effect of Service Quality (X2) on Purchase Interest of 7,580. In contrast, the results of the simultaneous test of Digital Marketing and Service Quality significantly influence Buying Interest. The calculated F obtained is 88.406 > 2.37. So it can be concluded that better digital marketing and service quality will increase buyer interest.
Peranan Kredit Usaha Rakyat Dalam Pemberdayaan Pelaku Usaha Di Karawang (Studi Kasus Bank Rakyat Indonesia Cabang Karawang) Karimah, Rima Latiefah; Nopiana, Medi
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 3 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10645922

Abstract

This study aims to describe the role of the Bank Rakyat Indonesia Banking Financial Institution in Empowering Micro, Small, and Medium Enterprises. This research uses a qualitative descriptive approach. The results obtained by the community are still reluctant to borrow capital through financial institutions due to complicated procedures, while showing that BRI through the People's Kredit Usaha Rakyat program (KUR) can help the progress of UMKM and UKMs, especially in Karawang Regency, through financing and empowerment with low-interest rates. . From the findings, BRI needs to take several approaches to the community, to create trust and change the negative stigma with the KUR program at Bank Rakyat Indonesia.
Co-Authors Arlini, Lida Nopiana, Medi Widhiastuti, Dheas Asteria