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All Journal Jurnal E-Bis: Ekonomi Bisnis Jurnal Pariwisata Vokasi
Sakti Wibawa, Idham
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Kepuasan Pelanggan Di Bumi Sunda Resto Bandung Sakti Wibawa, Idham; Nursyashinta Adel, Eka
JURNAL PARIWISATA VOKASI Vol 5 No 1 (2024): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60038/jpv.v5i1.91

Abstract

Customer satisfaction is an important aspect, especially in the restaurant world, because ensuring customers are satisfied can keep the business running and increase revenue, but in practice customer satisfaction is a point that is rarely measured for one reason or another. The purpose of this research is to determine the level of guest satisfaction at Bumi Sunda Resto. The method used in this research is a descriptive method, namely a method that thoroughly describes what happens at the research locus. A total of 43 samples were taken using the Slovin formula. The results of this research showed that the condition of guest satisfaction at Bumi Sunda Resto was stated to be dissatisfied. Keywords: Satisfaction, Custome, Restaurant
Efektivitas Dimensi Electronic Word Of Mouth (E-WOM) Di Instagram Terhadap Keputusan Berkunjung Wisatawan Marini, Sri; Rosdiana Aprilia, Luluwatin; Sakti Wibawa, Idham
Jurnal E-Bis Vol 6 No 2 (2022): Vol. 6 No. 2 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i2.924

Abstract

SSocial media has a role in an e-wom. Instagram is one of the social media with the most users today. The purpose of this study is to determine the effectiveness of the dimensions of e-wom (intensity, valence of opinion, content) on Instagram on the decision to visit The Great Asia Afrika (TGAA) Lembang tourists. The method used in this study is verification and descriptive research methods. Population is visitors and sample determination uses a purposive tehnique with the criteria who have visited and followed TGAA's Instagram. Statistical method use multiple linear regression. The results of the study showed that the valence of opinion dimension was not significant on the decision of tourist visit. Simultaneously, the dimensions of E-WOM have a significant effect 55.60% and its can be interpreted that the effect of the E-WOM dimension of Instagram is effective as a social media platform on the decision to visit TGAA tourists.
Co-Authors Nursyashinta Adel, Eka Rosdiana Aprilia, Luluwatin Sri Marini