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Business Development Strategy For Farmer Grousps Clove Oil (Syzygium aromaticum) as aroma therapy case Study: Forest Farmers Group (KTH) Buku Manyeku in Dorari Isa Village, Hiri Island District, Ternate City, North Maluku Province Usman, Irene; HS, Nur Azizah; Radjaloa, Vhyda Hamidah Aulia
Agrikan Jurnal Agribisnis Perikanan Vol. 17 No. 2 (2024): Agrikan: Jurnal Agribisnis Perikanan
Publisher : Fakultas Pertanian, Universitas Muhammadiyah Maluku Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52046/agrikan.v17i2.2463

Abstract

This research was conducted to the forest farmer group (KTH) Buku Manyeku in Dorari Isa Village, Hiri Island District, Ternate City. The research was conducted for approximately 2 months, from August to September 2024. This research uses mixed methods research that combines the combined methods of qualitative and quantitative approaches. The types of data used in this study are primary data and secondary data. Data collection techniques include 3 stages, namely observation, interviews, and documentation. The data analysis method uses income analysis and SWOT analysis. The results showed that the business income of the clove oil farmer group amounted to Rp. 6,698,382. Based on the results of the External Factor Analysis Summary (EFAS) analysis, it can be seen that the value of the opportunity factor (Opportunities) has a value of 2.28 and the value of the threat factor has a value of 1.01. This value can be interpreted that the clove oil business has a higher opportunity of 2.28 compared to the threat of 1.01 and obtained the value of the vertical axis, namely the value of the opportunity factor at a weight multiplied by rantig of 0.63. SWOT matrix diagram, there are several alternative strategies that can be made as a business development program including in using strengths and taking advantage of opportunities farmer groups can maximize the use of available clove raw materials by increasing processing efficiency to produce quality clove oil and utilizing effective promotional strategies to maximize market reach and increase consumer attractiveness to products.
Upaya Peningkatan Kesejahteraan Ekonomi Masyarakat Desa melalui Industri Rumahan Gerabah, Studi Kasus di Desa Maregam Kecamatan Tidore Selatan, Kota Tidore Kepulauan Hamisi, Nuria; HS, Nur Azizah; Radjaloa, Vhyda Hamidah Aulia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 10 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11474612

Abstract

Maregam is one of the villages in North Maluku where the people have creativity as craftsmen using soil, the local people call it "boso" (pottery). Pottery is a handicraft made from clay. The process of making pottery in Maregam village has long been developed by the community, starting from the story of a woman named Mo're who lived in ancient times (Ngongole), namely an era before humans knew about metal, so they used stone and earth as the main materials for making tools. At that time, "Mo're" made pottery as an alternative tool used to support kitchen utensils, because at that time there were no tools that could be used by the community to support their living needs. The aim of this research is to determine the efforts made by pottery craftsmen to improve the economic welfare of the community in Maregam Village, South Tidore District, Tidore City, Islands, North Maluku Province. Tidore City, Islands, North Maluku Province. This research methodology uses a qualitative descriptive research method with a phenomenological approach, a qualitative descriptive method is a method that aims to systematically describe a situation, the condition of the object in the field of study at one time accurately. The results of the research are increasing capital, increasing product innovation, expanding marketing networks, and business prosperity.
Pengaruh Harga Dan Biaya Produksi Terhadap Pendapatan Petani Tomat Di Kelurahan Gurabunga Kota Tidore Kepulauan. Ahmad, Asriyana; HS, Nur Azizah
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12196931

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh harga dan biaya produksi terhadap pendapatan petani tomat di kecamatan Gurabunga kota Tidore Kepulauan. Dalam penelitian ini metode pengumpulan data yang digunakan adalah observasi dan angket. Populasi dalam penelitian ini adalah seluruh petani tomat di Kecamatan Gurabunga yang berjumlah 61 petani tomat. Penentuan sampel dalam penelitian ini terdiri dari 38 petani. Teknik analisis data yang digunakan dalam penelitian ini adalah menggunakan uji asumsi klasik dan analisis linier berganda. Hasil penelitian menunjukkan bahwa variabel harga mempunyai nilai t signifikan sebesar 0,003< tingkat signifikan alpha= 0,05 dan nilai thitung < ttabel yaitu 0,397 > 1,685. hal ini berarti variabel harga berpengaruh positif dan signifikan terhadap pendapatan petani di kecamatan Gurabunga. Sedangkan variabel biaya produksi mempunyai nilai signifikan t sebesar 0,025 < tingkat signifikansi alpha =0,05 dan thitung > ttabel yaitu 3,969 > 1,685. Artinya variabel biaya produksi berpengaruh positif dan signifikan terhadap pendapatan petani tomat di Kecamatan Gurabunga. Dan secara keseluruhan variabel independen yaitu harga dan biaya produksi mempunyai nilai probabilitas sig < alpha yaitu 0,002 < 0,05 dan nilai Fhitung > Ftabel yaitu 13,469 > 4,098. sehingga harga dan produksi berpengaruh positif terhadap petani yang datang di Kecamatan Gurabunga.