Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management
Putra, Azka Razaqa
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CRITERIA FOR MEASURING INFLUENCE OF THE SOCIAL MEDIA MARKETING STRATEGY FOR AGILITY STARTUP Putra, Azka Razaqa; Muharam, Harjum
Diponegoro Journal of Management Volume 13, Nomor 1, Tahun 2024
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT This paper aims to give an outlook regarding what types of criteria the company Agility Startup should focus on in order to improve their social media marketing strategy. The research was conducted to give a compact outlook on what types of Key Performance Indicators should be looked at in order to give a picture regarding the firm’s performance on their social media marketing efforts. To complete the research, the author has utilized desk research by using various sources such as journals from Saxion Library, Google Scholar, and Elsevier. The results show that Agility Startup should be focusing on different types of factors for each social media platform that they use, with some overlap between each program on the KPIs. The company should also look at other varying factors in the users of social media marketing.
Co-Authors Harjum Muharam