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All Journal Jurnal Ilmu Komunikasi Dan Media
Sitorus, Phil Fitzerald Kennedy
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Social Sciences

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Eudaimonia Filsafat Dalam Kontemporer Dengan Memahami Kebahagiaan Menurut Aristoteles Rasyidin, Nikita; Sitorus, Phil Fitzerald Kennedy
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1322

Abstract

Eudaimonia, derived from the Greek word, refers to the concept of happiness or success in life introduced by Aristotle. The term is traditionally translated as "happiness", but a deeper understanding shows that eudaimonia has more to do with life success or self-actualization. In the context of contemporary philosophy, the application of the concept of eudaimonia has undergone expansion and reinterpretation, but its essence is still related to Aristotle's understanding of life success as the realization of an individual's highest potential. Through literature study, this article explores the basics of Aristotle's thinking about eudaimonia, how he defines happiness, and its relevance in the context of modern life. Aristotle argued that eudaimonia is achieved through the practice of virtue, as well as a life that is balanced and focused on self-actualization. In the contemporary era, this concept can be integrated into discussions about psychological well-being, the search for meaning in life, and self-actualization amidst modern challenges. By understanding Aristotle's thoughts on eudaimonia, we gain a philosophical guide to navigating the complexities of modern life and finding authentic happiness.
Mengartikan Persuasi dalam Media Sosial: Studi pada Kampanye Influencer Berdasarkan Prinsip Pathos Aristoteles Anandati, Fatimah; Sitorus, Phil Fitzerald Kennedy
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1674

Abstract

Aristotle described persuasion as the process of changing another person's views or behavior using logic, emotion, and ethos (the speaker's character or credibility). This is proven by influencers who carry out campaigns as a step to get optimal results and impressions from the audience. This article aims to describe the meaning of persuasion in social media by taking a study of influencer campaigns based on the principles of Aristotle's Pathos. The research method used is Systematic Literature Review (SLR) with PRISMA guidelines, where the guidelines are a systematic and transparent approach to identifying, evaluating and synthesizing research relevant to a particular topic. The research results show that the implications and relevance of the findings regarding the use of Aristotle's Pathos principle in the context of social media marketing and communication are very broad and significant. Campaigns that utilize emotions effectively tend to attract more attention and engage audiences. Advertisers or influencers can use evocative stories, compelling visuals and appropriate music to create deep emotional engagement. The use of emotions can build stronger bonds between consumers and brands
Co-Authors Anandati, Fatimah Rasyidin, Nikita