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All Journal Maker: Jurnal Manajemen Jurnal Pengabdian kepada Masyarakat Nusantara CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Jesty, Jesty
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Kebijakan Pemerintah Terkait Ancaman Penggangguran Pasca Kenaikan Inflasi di Kota Bogor Defen, Defen; Deviana Lie; Febbryan Zhangrinto; Jesty, Jesty; Katherine
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 1 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i1.634

Abstract

Inflation and unemployment are the two main problems in the economy, when inflation increases, the prices of goods and wages do not move at the same pace. high inflation and unemployment have a negative impact on the economy and stability of the country. He also stated that if inflation is high, unemployment will be low. This study uses a sample of inflation and unemployment rates in Bogor City in 2019-2021 based on the Central Statistics Agency. The analytical method used is descriptive analysis. The results of this study are the influence of low unemployment has a positive impact on the economy and workers, unemployment that is too low can push inflation up. But if the government takes steps to curb inflation, it could reduce unemployment and trigger a recession.    
THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND LOYALTY Yulianto, Edy; Purwianti, Lily; jesty, Jesty
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10 No 2 (2024): Volume 10 Nomor 2 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i2.697

Abstract

Social commerce is a concept that combines elements of electronic commerce with social activities that occur on social media platforms. This involves the use of social media to facilitate trading activities, from product promotion, interaction between users, to the purchasing process stage that can be done directly on the platform. This study aims to analyze in depth how Social Media Marketing Activities (SMMA) influence Brand Loyalty (BL) by considering the mediation role of Brand Awareness (BA), Brand Trust (BT), and Brand Image (BI). In the process, this study found that each variable analyzed had a significant impact on other variables. However, there is a variable relationship between Social Media Marketing Activities and Brand Loyalty with Brand Awareness mediation stating insignificant results. This is because there are social media activities that are less relevant, uninteresting, and not in accordance with the preferences of target consumers, so they fail to build strong brand loyalty. To support this analysis, data were collected from 322 respondents over a period of approximately four months. The data obtained were then analyzed using the concept structural equivalence modeling program (PLS-SEM), which allows researchers to examine the complex relationships between the various variables in this research model.
Implementasi Marketing Mix pada Toko Henny Purwianti, Lily; Agustin, Isnaini Nuzula; Jesty, Jesty
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5827

Abstract

Toko Henny merupakan sebuah usaha yang bergerak di bidang perdagangan kebutuhan sehari-hari dan bahan memasak lainnya. Meskipun sudah berdiri sejak lama, Toko Henny belum sepenuhnya mengikuti perkembangan teknologi yang semakin pesat dalam memasarkan produk usahanya sehingga menghambat efesiensi operasional dan strategi pemasaran yang kurang efektif. Oleh karena itu, penulis berkerja sama dengan pemilik Toko Henny untuk menerapkan strategi marketing mix yang lebih terintegrasi seperti penerapan desain logo, penerapan akun media sosial beserta dengan konten yang menarik, penerapan Google Maps untuk mempermudah pelanggan dalam menemukan lokasi mitra, penerapan promosi iklan (Ads), serta penerapan pembayaran digital berupa QRIS yang dapat memudahkan pelanggan untuk melakukan transaksi pembayaran non-tunai. Melalui hasil peracangan implementasi strategi pemasaran ini, diharapkan dapat meningkatkan efesiensi operasional dan memperkuat citra merek (Brand Image) pada Toko Henny di era digital saat ini
Co-Authors Defen, Defen Deviana Lie Edy Yulianto Febbryan Zhangrinto Isnaini Nuzula Agustin Katherine Kho Lily Purwianti