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Communication Dynamics and Elite Perceptions: Assessing Government Policy Effectiveness in Sumberglagah Leprosy Village, Indonesia Hidayat, Endik; Susilo, Daniel; Ansyah, Rahmat Hussein Andri; Dizon, Carl C.G.
Nyimak: Journal of Communication Vol 8, No 2 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i2.12182

Abstract

Stigma and discrimination continue to persist in the leprosy village of Sumberglagah, despite government efforts to provide social assistance and community empowerment programs. This article aims to uncover the dynamics of communication and the perceptions of village elites and community members regarding the effectiveness of various government policies targeting Sumberglagah. Utilizing elite theory and a three-dimensional framework—cognitive, affective, and conative—the study employs a mixed-methods approach. Qualitative data were gathered through interviews with five elite village informants, while quantitative data were collected from a survey of 100 respondents in Tanjungkenongo village. Findings indicate that, from the elite perspective, government programs are perceived as relatively ineffective in addressing the needs of the leprosy community, primarily due to a culture of reliance on external assistance from both government and non-government sources. In contrast, quantitative analysis reveals that the community generally expresses satisfaction with government programs, with an average satisfaction score exceeding 4. However, there is notable skepticism regarding the long-term impact of these programs, as reflected in the low community engagement with government-initiated empowerment programs. This study highlights the divergence in perceptions between elites and the community concerning government interventions, emphasizing the need for more effective and culturally attuned strategies to address the unique challenges faced by leprosy-affected communities.Keywords: Policy; Elite; Village Community; LeprosyAbstrakStigma dan diskriminasi masih terjadi di desa leprosy Sumberglagah, meskipun pemerintah telah berupaya memberikan program bantuan sosial dan pemberdayaan masyarakat. Artikel ini bertujuan untuk mengungkap dinamika komunikasi dan persepsi elit desa serta masyarakat terkait efektivitas berbagai kebijakan pemerintah di Sumberglagah. Dengan menggunakan teori elit dan kerangka tiga dimensi—kognitif, afektif, dan konatif—penelitian ini mengadopsi pendekatan metode campuran. Data kualitatif diperoleh dari wawancara dengan lima informan elit desa, sementara data kuantitatif diperoleh melalui survei terhadap 100 responden di desa Tanjungkenongo. Temuan menunjukkan bahwa dari perspektif elit, program pemerintah cenderung dianggap kurang efektif dalam memenuhi kebutuhan komunitas leprosy, disebabkan oleh budaya ketergantungan pada bantuan dari pihak pemerintah dan non-pemerintah. Sebaliknya, analisis kuantitatif mengungkapkan bahwa masyarakat umumnya merasa puas dengan program pemerintah, dengan rata-rata skor kepuasan melebihi 4. Namun, terdapat skeptisisme mengenai dampak jangka panjang dari program tersebut, tercermin dari rendahnya partisipasi masyarakat dalam program pemberdayaan yang diinisiasi pemerintah. Penelitian ini menyoroti perbedaan persepsi antara elit dan masyarakat tentang intervensi pemerintah, menekankan perlunya strategi yang lebih efektif dan sesuai dengan konteks budaya untuk menghadapi tantangan unik yang dihadapi komunitas yang terkena dampak lepra.Kata Kunci: Kebijakan; Elit; Masyarakat Desa; Kusta
Model of Digital Marketing Communication of Sprite Rebranding Susilo, Daniel; Dizon, Carl C.G.
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.154

Abstract

Sprite is a widely recognised beverage brand renowned for its popular carbonated soft drinks worldwide. Among the various marketing models available, there exists a multitude of models that include diverse data. However, Sprite is demonstrating a distinct approach. While the consumption of soda is not widely prevalent in Indonesia, Sprite has implemented extensive promotional strategies to target and captivate the market, particularly the younger demographic. This study employed the Krippendorf Content Analysis approach to examine the Sprite Digital marketing Communication operations on Social media. According to the official Instagram account of the corporation in question, there appears to be a singular focus on promoting sustainability, with a particular emphasis on the efforts undertaken by the Sprite brand. Therefore, Sprite's commitment to a specific marketing strategy aimed at a significant objective demonstrates their capacity for sustainable development. The intricacy of Sprite's operational processes is once again demonstrated through the utilisation of digital content analysis
FRAMING ANALYSIS OF CHINA'S RELATIONSHIP ABOUT THE SOUTH CHINA SEA DISPUTE ON CHANNEL NEWS ASIA Susilo, Daniel; Dizon, Carl C.G.
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 10 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i10.653

Abstract

Channel News Asia has been an excellent news site in Asia and other foreign countries because of its exceptional phrase complexity and informative text which is at par to The Guardian or VICE, despite being CNN tier news site by the web and operational design. Currently, the South China Sea conflict is part of the CNA’s subtle information delivery regarding UC-China rivalry without sounding like Yellow Journalism. Using Robert N. Entman’s framing analysis, the author was able to discover how CNA delivers the geopolitical issues to provide information regarding US-China rivalry in trade market.
Green and Sustainability Issues on Digital Marketing Communication on Gcash Philippines SUSILO, Daniel; DIZON, Carl C.G.
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 5 (2023): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i5.843

Abstract

In the wake of COVID-19, the rise of remote work has led to a significant increase in private vehicle ownership among Filipinos. This trend poses a significant challenge for sustainability and environmental preservation. This study examines how Gcash Philippines, through its Instagram account @Gcashofficial, is addressing this issue by promoting sustainable practices and actions. This research utilizes content analysis to examine posts on @Gcashofficial over a one-year period (2023-2024). The analysis focuses on messages related to sustainability development - including preservation, communication, and action - and how these messages relate to the problem of increased private vehicle ownership. The study reveals that @Gcashofficial is actively promoting sustainable practices as a response to growing environmental concerns linked with increased private vehicle use. Notably, it was found that owning a private vehicle is often portrayed as a significant contributor to future air pollution issues. These findings have critical implications for both policy-makers and businesses alike. For policy-makers, understanding how digital platforms can be used effectively for sustainability