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All Journal International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Iqbal Fauzi Pakpahan
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Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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THE INFLUENCE OF LOCATION ACCESSIBILITY ON PURCHASE DECISION WITH SERVICE QUALITY AS AN INTERVENING VARIABLE (Case Study on Warung Bebek Pak Wito Tebing Tinggi Customers) Mohd Heikal; Harley Agustian; Iqbal Fauzi Pakpahan
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.483 KB) | DOI: 10.54443/ihert.v5i1.227

Abstract

In this study, the population was Warung Bebek Pak Wito Tebing Tinggi customers, namely 60 people. Because the target population is less than 100, the sampling technique used is the census method, where the entire population, totaling 60 customers of Warung Bebek Pak Wito Tebing Tinggi, will be used as the research sample. the first hypothesis is accepted, meaning that Location Accessibility (X) has a positive and significant effect on Service Quality (Y1). the second hypothesis is rejected, meaning that Location Accessibility (X) has a significant effect on Purchase Decision (Y2). the third hypothesis is accepted, meaning that Service Quality (Y1) has a positive and significant effect on Purchase Decision (Y2).
Co-Authors Harley Agustian Mohd Heikal