Claim Missing Document
Check
Articles

Found 2 Documents
Search

THE INFLUENCE OF DIGITAL BANKING AND RISK FACTORS ON PERFORMANCE BANKING COMPANY (CASE STUDY OF A REGISTERED BANK ON THE INDONESIA STOCK EXCHANGE) Sara Nadia; Rico Nur Ilham; Sahnaya Khairunnisa; Hasatiru Auwa; Nadia Shalaty
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.322

Abstract

The aim of this research is to determine and analyze the influence of DigitalBanking and Risk Factors on Banking Company Performance. The sample in thisresearch was banking companies listed on the Indonesia Stock Exchange in 2017-2022, which were taken using a non-probability sampling method using a purposivesampling technique. This resulted in a sample of 22 companies. The type of researchused is quantitative. The data analysis technique uses multiple linear regressiontechniques with the help of e-views software. The test results show that the digitalbanking variables, credit risk, inflation and economic growth simultaneouslyinfluence the financial performance of banks listed on the Indonesia StockExchange for the 2017-2022 period. Meanwhile, partially, the digital bankingvariable, credit risk has an influence on the financial performance of banks. listedon the Indonesian Stock Exchange, while inflation and economic growth variableshave no influence on the financial performance of banks listed on the IndonesianStock Exchange.
THE INFLUENCE OF LIVE STREAMING FEATURES ON MEDIATED PURCHASE INTENTION TRUST IN E-COMMERCE SHOPEE Nadia Shalaty; Ikramuddin; Rusydi; Muchsin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1723

Abstract

Indonesia's e-commerce sector is predicted to continue to increase until 2027, but some Indonesians are not yet actively using e-commerce and are starting to reduce spending on e-commerce Shopee and then switch to social commerce such as TikTok and Instagram. This research focuses on Shopee e-commerce users who have watched Shopee live streaming. The aim of this research is to test the live streaming feature and its influence on purchase intention on Shopee e-commerce at the Faculty of Economics and Business, Malikussaleh University. This research also tests trust as a mediator to increase purchase intention on Shopee e-commerce. This research is a quantitative research using a purposive sampling technique with a sample of 140 students from the Faculty of Economics and Business, Malikussaleh University. The data source comes from primary data obtained through distributing questionnaires. The data analysis technique used is PLS-SEM with SmartPLS software. The research construct is a second order multidimensional construct with The Embedded Two-Stage Approach. The research results show that the live streaming feature has a positive and significant effect on trust and purchase intention. Then trust has a positive and significant effect on purchase intention, and there is a strong mediating influence between the relationship between the live streaming feature and purchase intention through trust. This research concludes that the trust built in live streaming is a key factor in driving purchase intention. These findings provide practical implications for e-commerce managers and sellers in using live streaming features to increase trust and encourage purchases.