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All Journal Ensiklopedia of Journal Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Amril, Alwa Pascaselnofra
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KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PADA OPTIK DI SUMATERA BARAT Wesnita, Alvia; Elfia, Mega; Amril, Alwa Pascaselnofra
Ensiklopedia of Journal Vol 4, No 4 (2022): Vol 4 No. 4 Edisi 1 Juli 2022
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.298 KB) | DOI: 10.33559/eoj.v4i4.1186

Abstract

Satisfaction is the level of feeling after comparing perceived performance with expectations (Philip Kotler, 1997, 36). So a company must pay attention to the things that are considered important by customers so that their expectations are met. Quality of service is centered on efforts to fulfill customer needs, such as accuracy in inspection, conformity of product specifications and processing time provided according to order as well as friendly service from each personnel. The results of the study A total of 15 respondents (50%) are very satisfied and 15 respondents (50%) are satisfied with the effectiveness of the service and as many as 15 respondents (50%) are very satisfied and 15 respondents (50%) are satisfied with the efficiency of optical services in West Sumatra. Based on the results of this study, there are several suggestions that need to be submitted, namely: (1) Researchers must understand and be able to explain and be able to apply the implementation of service effectiveness and efficiency to customer satisfaction (2) Optical in order to implement the implementation of service effectiveness and efficiency on satisfaction customers, and an optical refraction check should be carried out by an Optimist Refractionist and (3) the public so that they can choose and make glasses with maximum service and results so that satisfaction is achieved.
Dampak Pemakaian Gadget Terhadap Kelainan Refraksi di SMPN 2 Batang Anai Padang Pariaman Wesnita, Alvia; Amril, Alwa Pascaselnofra
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 1 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v4i1.1808

Abstract

This study discusses the impact of gadget usage on refractive errors among students at SMPN 2 Batang Anai, Padang Pariaman. The aim of this research is to determine the level of gadget usage among students of SMPN 2 in Batang Anai District and to analyze the extent to which gadget usage contributes to refractive errors. Data were collected through interviews, questionnaires, and visual acuity measurements conducted on students at SMPN 2 Batang Anai. The findings were then discussed based on theoretical frameworks and data analysis derived from respondents' answers. Based on data analysis involving 64 respondents, the results showed that high levels of gadget usage accounted for 89.1%, while moderate levels were at 10.9%. The refractive errors associated with gadget usage included myopia (95.3%), hyperopia (1.6%), and astigmatism (3.1%).
Pengaruh Word of Mouth dan Influencer Marketing Terhadap Keputusan Pembelian Kacamata di Optik Jaya Kota Padang Amril, Alwa Pascaselnofra; Wesnita, Alvia; Suryanta, Dolly Iman
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 2 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v4i2.2108

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and Influencer Marketing on the purchasing decision of eyeglasses at Optik Jaya, Padang City. A quantitative approach was employed using a survey method involving 76 active customers as respondents. Data were analyzed using multiple linear regression to assess both simultaneous and partial effects of the independent variables. The findings indicate that both Word of Mouth and Influencer Marketing have a positive and significant effect on purchasing decisions. WOM contributes through interpersonal information credibility, while Influencer Marketing influences through the attractiveness and social power of public figures on social media. Together, these variables account for 37.4% of the variation in consumer purchasing decisions. These results provide practical implications for optical businesses in designing marketing strategies that integrate interpersonal and digital communication to enhance customer loyalty and sales volume.
Co-Authors Mega Elfia Suryanta, Dolly Iman Wesnita, Alvia