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All Journal JURNAL BARUNA HORIZON Journal of Marketing Management and Innovative Business Review
Mahmudah, Dewi Siti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPATU VENTELA PADA MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS YOS SOEDARSO Mahmudah, Dewi Siti; Sitorus, Victor Glorimaruli Tua
Jurnal Baruna Horizon Vol 7 No 1 (2024): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v7i1.141

Abstract

Abstract. This research was conducted with the aim of finding out how much influence product quality, price and promotion have on purchasing decisions for Ventelapada shoes for students at the Faculty of Economics, Yos Soedarso University. The research method used is the associative analysis method, and uses the multiple regression analysis method. The data used in this research are primary and secondary data. The sample in this study was 97 consumers with a sampling technique using accidental sampling. The results of this research show that partially product quality, price and promotion have a positive and significant effect on purchasing decisions for Ventela shoes among students at the Faculty of Economics, Yos Soedarso University.
From Strategy to Adaptability: How Strategic Leadership Shapes Organizational Resilience via Adaptive Culture Mahmudah, Dewi Siti; Indriyani, Novita Dwi
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.391

Abstract

This study investigates the effect of strategic leadership on organizational resilience, with adaptive culture serving as a mediating variable. Using a quantitative approach and partial least squares structural equation modeling (PLS-SEM), data were collected from 160 organizational respondents. The results indicate that strategic leadership does not directly affect organizational resilience. However, strategic leadership significantly influences adaptive culture, which in turn has a positive and significant effect on resilience. Furthermore, adaptive culture is found to fully mediate the relationship between strategic leadership and organizational resilience. These findings highlight the pivotal role of adaptive culture as a transmission mechanism through which strategic leadership fosters resilience. Theoretically, the study contributes to the leadership and resilience literature by confirming the mediating role of culture. Practically, it underscores the importance of cultivating adaptive cultural values to translate leadership into tangible resilience capabilities, especially in dynamic and uncertain environments.
Co-Authors Indriyani, Novita Dwi Sitorus, Victor Glorimaruli Tua