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ANALISIS RESPON PENAWARAN, PERMINTAAN DAN HARGA UBI KAYU DI PROVINSI LAMPUNG Prianando Tambunan, Varingan; Abbas Zakariya, Wan; Indriani, Yaktiworo
Journal of Food System & Agribusiness Volume 7 Nomor 1 Tahun 2023
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v7i1.2562

Abstract

The purpose of this study was to analyze the factors that influenced the response of supply, demand and price of cassava in Lampung Province. The type of data used is secondary data with a time series for 15 years, from 2006 to 2019. The analytical method used is the Two-Stage Least Squares Analysis Method or TSLS with several equations used, namely cassava production or supply equation, cassava demand for cassava and tapioca industries, and farmer-level cassava prices in Lampung Province. The research foundĀ  factors that significantly influenced the cassava supply response in Lampung Province were the variables of harvested area and cassava productivity, the factors that significantly influenced the cassava demand response for the cassava industry were cassava price growth variables, loan interest rate variables, and the amount of cassava demand for the cassava industry in the previous year, while the factors that significantly influenced the cassava demand response for the tapioca industry were the variable tapioca price ratio at the tapioca industry level, factory labor wages, the price based on diesel fuel, technology, loan interest rates, and the amount of cassava demand at the tapioca industry level in the previous year, the factors that influence the response of cassava prices at the farmer level were the supply and demand for cassava.
PENERAPAN BAURAN PEMASARAN 7P DALAM MENGUKUR KEPUASAN KONSUMEN KERIPIK BUAH DARSA DI BANDAR LAMPUNG anggraini, nuni; Ulfah, Maria; Prianando Tambunan, Varingan
Jurnal Penelitian Pertanian Terapan Vol 24 No 3 (2024)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v24i3.3719

Abstract

This study aims to determine the level of customer satisfaction and the relationship between the importance and performance attributes of Darsa Fruit Chips consumers. This research was conducted in 5 gift shops that partnered with Darsa fruit chips in Bandar Lampung. The selection of this location was carried out purposively, with the consideration that the five souvenir shops had become partners of fruit chips for more than 1 year. The number of respondents taken was 50 people with 10 respondents each in each shop. The research time will be carried out from April to September 2023. The analysis used for customer satisfaction is using the Customer Satisfaction Index (CSI) or customer satisfaction index. To analyse how the relationship of an attribute's importance and its performance level (performance) is used Important Performance Analysis (IPA) method. The results obtained are the level of consumer satisfaction with Darsa Fruit chips classified into the category of very satisfied with the average level of conformity for all attributes on Importance Performance Analysis (IPA) is 98.12%. Some attributes are included in quadrant I, namely the Product, Place and Physical Evidence attributes, making these attributes require special attention for Darsa Fruit chips producers to increase the level of consumer satisfaction of Darsa Fruit chips