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All Journal Islamic Economics And Finance Journal Jurnal Ngejha
Ali, Badrut
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science

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DAMPAK PRODUK, TARIF, DAN KEGIATAN PROMOSI PADA KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN (AMDK) MEREK LE MINERALE DI PT. TIRTA FRESINDO JAYA PASURUAN Tarmidzi Anas, Ahcmad; Ali, Badrut; Fadlillah
Islamic Economics And Finance Journal Vol 2 No 1 (2023): ISECO
Publisher : Sekolah Tinggi Agama Islam Muafi Sampang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62005/iseco.v2i1.55

Abstract

Pertumbuhan penduduk yang cepat dimanfaatkan oleh beberapa industri untuk memproduksi air minum dalam kemasan dan diedarkan di seluruh Indonesia. Hal tersebut membuat masyarakat harus selektif dalam memilih produk air minum yang mengakibatkan terjadinya persaingan kualitas antar produk air minum dalam kemasan, salah satunya adalah produk Le Menerale (AMDK) di kalangan konsumen Pasuruan Regency. Tujuan dari penelitian ini adalah untuk menilai kualitas dampak, biaya, dan promosi air minum melalui proses pengadaan Le Minerale. Temuan penelitian menunjukkan bahwa biaya hidup memiliki keuntungan marginal yang signifikan dibandingkan dengan variabel independen dalam keputusan pembelian. Hasil penelitian diperoleh bahwa, variabel kualitas produk memiliki efek positif dan signifikan pada keputusan pembelian, selain itu, variabel harga memiliki pengaruh positif dan signifikan dari promosi variabel pada keputusan pembelian.
ANALYSIS OF RAHN'S STRATEGY TO INCREASE PROFITABILITY AND COMPETITIVENESS AT KSPPS NURI Fadlillah, Fadlillah; Kadir, Abdul; Ali, Badrut
Ngejha Vol. 3 No. 2 (2024): Ngejha
Publisher : LP2M IAI Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/nja.v3i2.794

Abstract

This study aims to comprehensively analyze the marketing and financing strategy of the Rahn contract (pawn) as the main instrument in increasing the profitability and competitiveness of KSPPS NURI in the Islamic financial market. In the context of increasingly fierce competition in the Islamic finance industry, it is important for KSPPS to adopt effective strategies to maintain and improve its position in the market. Akad Rahn, as one of the leading products in sharia financing, offers great potential in creating a stable source of income while attracting consumer interest. This study uses a qualitative descriptive approach with a case study method at KSPPS NURI. Data was collected through in-depth interviews, observations, and document analysis related to the implementation of Rahn's marketing and financing strategies. The results of the study show that the structured marketing strategy and synergy with Rahn's financing significantly increase the profitability of KSPPS NURI. In addition, the effective implementation of the Rahn contract also contributes to increasing the competitiveness of cooperatives in the Islamic finance market. However, the study also found some challenges, such as the need for innovation in products and improved service quality to maintain the sustainability of competitive advantage. Therefore, a sustainable strategy is needed to ensure the growth and sustainability of KSPPS NURI in the future.
Co-Authors Abdul Kadir Fadlillah Fadlillah, Fadlillah Tarmidzi Anas, Ahcmad