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All Journal Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Anastasia Ari Respati
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Arts Humanities

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REPRESENTASI PEREMPUAN KARIER INDONESIA PADA ERA 70-AN DAN ERA MODERN (Analisis Semiotika Pada Cover Majalah Femina edisi tahun 1972 dan tahun 2012): REPRESENTATION OF INDONESIAN CAREER WOMEN IN THE 70’S ERA AND THE MODERN ERA (Semiotic Analysis on Femina Magazine 1972 and 2012 edition) Anastasia Ari Respati
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 7 No. 2 (2024): Jurnal Seni dan Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v7i2.19972

Abstract

Career women is the subject of conversation which appointed by the UN since the 70’s, as well as in Indonesia, which signed an agreement with the UN. Since 1978, the role of women in professional careers began to appear, both in private companies and government agencies, so that the role of women’s careers was changing. This changing was recorded in the mass media as a recording tool for any eras, through two samples of Femina magazine cover shown changes in the representation of Indonesian women’s career in the late 70s and the modern era. Both the cover of Femina magazine examined using semiotic analysis by Roland Barthes, to find meaning denotative, connotative and myths of women's career behind the making of the cover at the time of publication. With a constructivist qualitative methods, the social construction that forms the changing of Indonesian women's careers representation can be seen in more detail. In this study it was shown that in the 70’s, role of Indonesian women’s career is very strong seen in the domestic sphere, while in the modern era, representation of careeer woman in Indonesia is more viscous as a professional who has a career in the world of work outside the home. The time changes, especially the changes of the economy and the education system in Indonesia which took Indonesian women to the familiar liberal feminism, where Indonesian career women have equal opportunities with men to occupy important positions in both private companies and government agencies.
DESAIN KEMASAN DAN PROVOKASINYA: PENDEKATAN SEMIOTIK: PACKAGING DESIGN AND IT’S PROVOCATION: SEMIOTIC APPROACH Anastasia Ari Respati
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 9 No. 1 (2026): Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jsrr.v9i1.25562

Abstract

Packaging Design and It’s Provocation: Semiotic Approach. The design war happening on packaging at minimarket shelves indicates the growing competition among products within the same category. This phenomenon is supported by changes in consumer behavior, where people are No. longer loyal to a single brand and instead use multiple brands–an idea referenced in the book How Brands Grow by Byron Sharp. As a result, brand owners are compelled to compete within the same product category. This war occurs directly when consumers see the packaging designs for the first tim eon the display racks of minimarkets located near their homes. This research is using a semiotic approach that will examine what kind of packaging design is more likely to attract the attention of target consumers–specifically for candy–ultimately leading them to purchase the product after seeing the packaging bag in the minimarkets they usually visit. This study will investigate how symbols, colors, shapes and text on packaging influence the delivery of message and shape the consumers perceptions. The research method used is qualitative analysis of several candy packaging samples that available in Indonesian minimarket, and will be validated by a quantitative survei data. The results show that identifying distinctive visual assets in candy packaging design increases visual appeal and strengthens the brand’s position in facing competition within the same product category, thereby enhancing consumer attention and purchase interest. These findings can help candy manufacturers develop more standout, communicative packaging strategies to win the snack industry competition–particularly the candy segment in Indonesia.
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