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All Journal Jurnal Ilmu Komunikasi JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ekonomi Bisnis dan Manajemen Sufiya Journal of Islamic Studies
Anwar Maulana
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PERCETAKAN UNTUK MENGATASI LONJAKAN PERMINTAAN SELAMA MUSIM PEMILU. STUDI KASUS DARI INDUSTRI PERCETAKAN BANDUNG Ageng Saepudin Kanda; Anwar Maulana
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.552

Abstract

Elections are an important moment in the democratic life of a country, when citizens have the opportunity to choose their own leaders and representatives. The campaigns carried out play a role in printing which plays an important role in delivering campaign materials such as leaflets, posters, banners and booklets. Therefore, now that it is the digital era, many printing industries are also facing various challenges and intense competition with their competitors. Then, in terms of marketing, the printing industry must pay attention to its strengths and threats, such as environmental, technological and other factors in facing this election. Therefore, the research that will be carried out aims to examine the marketing strategies used by the printing industry so that it can outperform the competition and what strategies will be implemented if there is a surge in demand. The method used for this research is a qualitative method, which means the researcher analyzes in detail a problem with the printing industry. The researcher used observation and interview techniques for data collection techniques in the printing industry so that they could analyze and collect data in detail. The results of this research are that the MD Draftika printing industry took part in the auction conducted by the KPUD by choosing the place, time and maximum promotion on social media. As a strategy to deal with the surge in demand, MD Draftika made changes to operational hours, added machine technology, added temporary additional employees and maximized supplies of raw materials from suppliers. Keywords: Election, Printing, Strategy, Marketing, Media.
STRATEGI PERCETAKAN UNTUK MENGATASI LONJAKAN PERMINTAAN SELAMA MUSIM PEMILU. STUDI KASUS DARI INDUSTRI PERCETAKAN BANDUNG Ageng Saepudin Kanda; Anwar Maulana
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 1 (2024): Januari
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i1.552

Abstract

Elections are an important moment in the democratic life of a country, when citizens have the opportunity to choose their own leaders and representatives. The campaigns carried out play a role in printing which plays an important role in delivering campaign materials such as leaflets, posters, banners and booklets. Therefore, now that it is the digital era, many printing industries are also facing various challenges and intense competition with their competitors. Then, in terms of marketing, the printing industry must pay attention to its strengths and threats, such as environmental, technological and other factors in facing this election. Therefore, the research that will be carried out aims to examine the marketing strategies used by the printing industry so that it can outperform the competition and what strategies will be implemented if there is a surge in demand. The method used for this research is a qualitative method, which means the researcher analyzes in detail a problem with the printing industry. The researcher used observation and interview techniques for data collection techniques in the printing industry so that they could analyze and collect data in detail. The results of this research are that the MD Draftika printing industry took part in the auction conducted by the KPUD by choosing the place, time and maximum promotion on social media. As a strategy to deal with the surge in demand, MD Draftika made changes to operational hours, added machine technology, added temporary additional employees and maximized supplies of raw materials from suppliers. Keywords: Election, Printing, Strategy, Marketing, Media.
The Effect of Learning Interest on Student Learning Outcomes in Islamic Religious Education Subjects for Junior High School Students Anwar Maulana
Sufiya Journal of Islamic Studies Vol. 1 No. 3 (2024): Sufiya Journal of Islamic Studies
Publisher : Yayasan Bayt Shufiya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of interest in learning on student learning outcomes in Islamic Religious Education (PAI) subjects in class VIII of SMP Negeri 29 Medan City. This type of research is quantitative research with a correlational approach. The sample in this study amounted to 50 student respondents selected by total sampling. Data collection techniques using questionnaires and documentation of student learning outcomes. The results showed that the correlation coefficient (r) value was 0.42, which based on the interpretation table was included in the category of a fairly strong relationship. Furthermore, the calculation of the coefficient of determination shows that interest in learning contributes 17.64% to learning outcomes, while the remaining 82.36% is influenced by other factors. Hypothesis testing shows that the t_count value of 3.204 is greater than the t_table of 2.010, so Hₐ is accepted and H₀ is rejected. Thus, there is a significant influence between interest in learning on student learning outcomes in Islamic Religious Education subjects at SMP Negeri 29 Medan City.
Peranan Media Sosial Facebook dalam Meningkatkan Komunikasi Pemasaran di Era Digital Ayu Oktaviani; Anwar Maulana; Ricky Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2023): Mei 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v2i2.1592

Abstract

In the digital era, communication and information technology are increasingly developing which allows digital development to progress very rapidly by developing technology. Making communication in marketing more effective. Therefore, marketing communication is a facility used by entrepreneurs to influence consumers' increase in the product or brand offered directly or indirectly and becomes a statement about the product or brand. In addition, in marketing marketing communications are needed to foster buyer understanding of the goods offered, to increase sales results, and to make goods sell quickly. Therefore, this research aims to understand the role of Facebook social media in marketing communications in the current digital era. The method used in this research is qualitative with analysis and approaches to obtain data information. The results obtained in this study are that Facebook social media plays an important role for communication in the current digital era, this is due to the wide reach that is obtained and the many features that facilitate sales so that marketing carried out by people can be effective and quickly reach their target market.
Co-Authors Ageng Saepudin Kanda Ayu Oktaviani Ricky Firmansyah