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All Journal Jurnal Manajemen Bisnis Eka Prasetya Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA)
Putra Pratama, Rafly
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Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance

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Pengembangan Aplikasi Manajemen Data Siswa/Siswi Berbasis Website Mursyidi, Reihan; Putra Pratama, Rafly; Nurjaya
Buletin Ilmiah Ilmu Komputer dan Multimedia Vol 2 No 1 (2024): Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA)
Publisher : Shofanah Media Berkah

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Abstract

Penelitian ini berfokus pada pengembangan aplikasi manajemen data siswa berbasis website di PKBM Siliwangi, Tangerang Selatan. Tujuan proyek ini adalah untuk meningkatkan efisiensi pengelolaan data siswa melalui sistem digital yang terintegrasi. Hasil dari penelitian ini adalah aplikasi yang dapat mempermudah proses pendaftaran, meningkatkan akurasi data, serta menyediakan akses informasi yang cepat dan mudah bagi pengguna. Implementasi sistem ini diharapkan dapat memberikan kontribusi signifikan dalam pengelolaan data pendidikan di institusi tersebut.
Analysis of Factors that Influence the Success of E-commerce Business in MSMEs in the Fashion Sector (Wordgroot Case Study, Bandung City) Azzahro, Hanifa; Putra Pratama, Rafly
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.544

Abstract

This research aims to analyse the factors that influence the success of E-commerce businesses in micro, small and medium enterprises (MSMEs) in the fashion sector in the city of Bandung, with a case study on Wordgroot. Data was collected through interviews with 105 respondents using a 5 Likert scale-based questionnaire. The results of the analysis show that E-commerce has a positive and significant influence on the performance of MSMEs, which is explained by the R² value of 76.2%. E-commerce has been proven to increase operational efficiency, product validity and expand markets. This research identifies that digital literacy, product innovation and infrastructure support and government policies are important factors in ensuring the sustainability of digital-based businesses. Thus, adopting E-commerce is the main strategy for MSMEs to increase competitiveness in the modern era. Keywords: E-commerce, MSMEs, business performance, digitalization, fashion sector
Co-Authors Azzahro, Hanifa Mursyidi, Reihan Nurjaya