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Pengelolaan Usaha Mikro Berbasis Kelompok Perempuan Desa Ngemplak II Yogyakarta Weni Pratiwi, Monica; Arni Widyastuti, Dominica; Lucyanda, Jurica
Indonesian Journal for Social Responsibility Vol. 3 No. 01 (2021): June 2021
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v3i1.48

Abstract

The phenomenon of ever-increasing needs, such as the need for goods and services in household life, requires that people seek alternative income by producing processed food. However, to increase the processed food business, it does not only focus on the product aspect, but must also pay attention to marketing management and financial aspects so that this becomes the concern of the women's group of Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. The purpose of this Community Service is to provide training to women's groups to increase their understanding and ability to produce and develop processed food and use accounting to support the progress of their business. This activity provides an understanding of how to calculate product costs and prices (cost accounting), and accounting (financial aspect). In addition, the women's group was given training from marketing management aspect that how to make brands and register their product brands to the Directorate General of Intellectual Property Rights. Based on the results of the implementation of Community Service activities related to providing management training and financial empowerment programs for women in productive food management, there is enthusiasm from women's groups in Ngemplak II village Umbulmartani Ngemplak Sleman Yogyakarta. This Community Service Activity have been an impact on increasing knowledge in the field of small business management, especially in the field of trademarks and determining the price and break-even point. In addition, it also has an impact on knowledge about small business financial management, especially in the field of simple financial statement and profit and loss calculations, and also pricing.
Pelatihan Pengembangan Kapasitas Organisasi Desa Wisata Sukarame untuk Mendukung Program Geowisata di Kabupaten Pandeglang Jamilah Mihardja, Eli; Lucyanda, Jurica; Arni Widyastuti, Dominica; Fajrin Ismail, Rexy; Azzura, Denisa
Indonesian Journal for Social Responsibility Vol. 6 No. 02 (2024): December 2024
Publisher : LPkM Universitas Bakrie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/ijsr.v6i02.259

Abstract

The purpose of this activity is to develop the organizational capacity of Sukarame Tourism Village as a geo-tourism program in Pandeglang Regency. The activity was carried out with partners, namely the Pandeglang Regency Tourism Office and the Ujung Kulon Geopark Management Agency. Sukarame Tourism Village has achieved achievements as one of the best tourist villages in Indonesia. However, as one of the areas in the Ujung Kulon Geopark area, tourism village organizations still experience limited literacy related to branding strategies, promotion and marketing, and financial management. The method of community service is training and mentoring to design and implement geo-tourism promotion and financial management by optimizing the use of media. Training activities in the form of material presentation and discussion related to branding strategies, promotion and marketing, and financial management. While mentoring activities in the form of helping participants create social media for their business promotion. The results of the activity concluded that there was an increase in knowledge and understanding of branding, promotion and marketing strategies, and simple financial management according to accounting standards. The increase was seen from the results of the pre-test and post-test, there was an increase in participants' understanding related to financial management and reporting above 80%; understanding related to promotion and marketing above 12%; and understanding related to the importance of media in promotion and marketing as much as 88%. This activity provides other outputs such as content uploaded on social media, documentaries, and special websites for the development of geotourism programs.