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All Journal Gudang Jurnal Multidisiplin Ilmu Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah
Zakiyatur Razinah
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Strategi Pemasaran Dana Pensiun dalam Meningkatkan Pruduk Pensiun pada Bank BSI KCP Jember Gajah Mada Zakiyatur Razinah; Uly Aunil ‘Asyura; Mohammad Daud Rosyidi
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 2 No. 1 (2024): Maret : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v2i1.771

Abstract

The purpose of this study was to determine how the marketing strategy of Islamic pension fund products at Bank Syariah Indonesia and what obstacles are faced when marketing pension fund products to the people of Indonesia, This marketing strategy is structured based on what to do, who does it, and when to do it. The marketing strategy used by Bank Syariah Indonesia KCP Jember Gajah Mada in increasing sales of pension products is to use promotional approaches and strategies. This approach to customers can increase the long-term growth of Bank Syariah Indonesia KCP Jember Gajah Mada and maximum customer satisfaction. After conducting the approach process, the next stage is the promotion strategy. Promotion is an activity that aims to convey information about pension products to customers, so that these pension products are known and can encourage customers to use them. Promotion is also very useful for providing information about the advantages or disadvantages of these pension products. The method used in this research is a qualitative research method, namely by making observations to the research location, conducting interviews with Bank Syariah Indonesia employees and collecting data from various sources related to this research. It is hoped that from the results of this research, Bank Syariah Indonesia can market its products in accordance with the wishes of the Indonesian people who make transactions safely, comfortably and blessedly.
Konsep Dan Fungsi Bank Sentral Aldi Rahman; Sharma Dian Safitri; Zakiyatur Razinah
Gudang Jurnal Multidisiplin Ilmu Vol. 2 No. 6 (2024): GJMI - JUNI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v2i6.578

Abstract

Bank sentral adalah lembaga pemerintah yang bertanggung jawab atas kebijakan moneter dan pengaturan sistem keuangan negara. Tujuan utama bank sentral adalah menjaga stabilitas nilai mata uang negara, mengendalikan inflasi, serta menjaga dan mengatur sistem perbankan agar berjalan dengan baik. Dalam jurnal ini, penulis menjelaskan bahwa bank sentral merupakan lembaga yang bertanggung jawab atas pengaturan dan pengawasan sistem keuangan negara. Konsep utama yang dibahas adalah otonomi bank sentral, di mana bank sentral harus memiliki kemandirian dalam mengambil keputusan kebijakan moneter tanpa adanya campur tangan politik.Selain itu, jurnal ini juga membahas sejumlah fungsi bank sentral, termasuk pengendalian inflasi, pengaturan suku bunga, dan stabilitas mata uang. Bank sentral berperan penting dalam menjaga stabilitas harga, dengan menggunakan instrumen kebijakan moneter seperti operasi pasar terbuka dan penyesuaian suku bunga. Dengan demikian, jurnal ini memberikan pemahaman yang lebih mendalam tentang konsep dan fungsi bank sentral dalam ekonomi modern. Penelitian ini memberikan wawasan yang berharga bagi para pembuat kebijakan ekonomi, akademisi, dan masyarakat umum dalam memahami peran vital bank sentral dalam menjaga stabilitas ekonomi negara.
Co-Authors Aldi Rahman Mohammad Daud Rosyidi Sharma Dian Safitri Uly Aunil ‘Asyura