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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam
Panaroma, Maya
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Economics, Econometrics & Finance

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The Effect Of Market Orientation and Customers Convection Business Marketing Performance in the City of Palembang Rizky, Nadila; Rosulin, Agustin; Sidiq, M Fajar; Panaroma, Maya
BISNIS Vol 11, No 1 (2023): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v11i1.17979

Abstract

This study aims to analyze the influence of orientation and customers on the marketing performance of convection businesses in Palembang City (Study on Convection Businesses in Palembang City). The benefits of this research theoretically can add to knowledge and as reference material for future research. This study uses a quantitative methodology. Quantitative research is research that uses data analysis in the form of numbers. The independent variables in this study are market orientation, customer orientation, and the dependent variable is marketing performance. Based on the results of the study, it shows that market orientation has a significant effect on marketing performance, while customer orientation does not have a direct effect on marketing performance in the convection business in the city of Palembang.
Co-Authors M Fajar Sidiq, M Fajar Rizky, Nadila Rosulin, Agustin