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All Journal International Journal Education and Computer Studies Conference Proceedings International Conference on Education Innovation and Social Science
Genaro, Samuel
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Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Analyzing the Applications and Implications of Current Emerging Technologies on Digital Trends Genaro, Samuel; Rifiyanti, Hafizah
International Journal Education and Computer Studies (IJECS) Vol. 3 No. 3 (2023): NOVEMBER 2023
Publisher : Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijecs.v3i3.1452

Abstract

Advances in internet technology and social media have enabled direct and interactive consumer-business interactions via digital platforms. However, there is still a large gap in understanding the challenges and limitations that businesses face in effectively adopting this technology. This study aims to comprehensively explore the application of the latest technologies in digital marketing and offer actionable recommendations for optimizing their utilization in corporate marketing strategies. This research uses a literature-based approach for data collection and analysis. The rapid evolution of digital technology has greatly influenced the business landscape in Indonesia, with many digital platforms facilitating product promotion and sales. Although digital technology provides great benefits, it also presents various challenges and risks, especially in the field of digital marketing. This evolution underscores the efficacy of digital marketing as a powerful tool for product promotion. Leveraging social media and digital marketing strategies allows businesses to expand their reach to a wider target audience, attract potential customers and significantly increase sales figures. However, this has inherent challenges and risks, especially in maintaining data security and privacy, especially during online transactions and storing customer data. This research underscores the critical role of enforcing data security and privacy protocols to grow and maintain customer trust.
Exploring The Current Applications and Implications of Emerging Technologies for Digital Marketing Genaro, Samuel; Rifiyanti, Hafizah
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the development of internet and social media technologies, businesses are now able to interact with consumers directly and interactively through digital platforms, however, there is still a lack of understanding of the challenges and potential limitations faced by businesses in adopting and utilizing these technologies effectively. The purpose of this study is to gain a comprehensive understanding of the latest applications of emerging technologies for digital marketing, as well as to provide practical recommendations for companies to optimize the use of these technologies in digital marketing strategies. Data collection and analysis using a literature-based research approach. The rapid development of digital technology has influenced society in supporting various business activities in Indonesia, and many digital platforms help promote products to be sold or promoted. Although digital technology offers many benefits, it also presents challenges and risks. With the trend of digital marketing. This change shows that digital marketing has become a very effective medium for product promotion. By utilizing social media and digital marketing strategies, businesses can reach a wider target market, attract potential customers, and increase sales volume significantly. However, this also comes with challenges and risks. Data security and privacy are important considerations, especially when companies conduct online transactions and store customer data. This report emphasizes the importance of maintaining data security and privacy to build customer trust.
Co-Authors Rifiyanti, Hafizah