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All Journal Jurnal Investasi Applied Business and Administration Journal (ABAJ)
Yulianti, Riri Aryani
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PENERIMAAN TEKNOLOGI TERHADAP PENGGUNAAN APLIKASI INVESTASI ONLINE BIBIT DI KALANGAN REMAJA Al-Fawwaz, Muhammad Alif; Effendi, R. Nabila Fitri; Yulianti, Riri Aryani
Jurnal Investasi Vol. 9 No. 4 (2023): Jurnal Investasi Vol. 9 No 4
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v9i4.291

Abstract

Investment is a very profitable business financially. With the benefits, this has made teenagers now starting to be interested in investing. In addition, technological developments have made investing very popular nowadays and can be done very easily and flexibly. One investment that is widely used by teenagers is mutual funds. Mutual funds are a container that is used as a collection of funds from investors to be invested in the securities portfolio of an investment manager. Along with technological developments, the number of teenagers investing in mutual funds has also increased. This is influenced by the acceptance of technology among teenagers. This research examines the influence of technology acceptance on the use of online seed investment applications among teenagers. In the context of ease of accepting technology, the use of online applications for investing is a consideration for teenagers in personal financial management. Teenagers, as potential investors, are exposed to technology that makes it easier for them as beginners in the investment process. The data used is in the form of questionnaire results distributed to a sample of teenagers who use the Bibit online investment application. Data collection was implemented using an online questionnaire which included questions related to technology acceptance and behavior in using online investment applications. The analytical tool applied is simple linear regression which is preceded by a validity test, a reliability test, then a classical assumption test. This research aims to provide in-depth insight into how technology influences the use of online seed investment applications among teenagers.
Analisis Sikap dan Minat Beli Konsumen terhadap Produk Fashion dengan Menggunakan Brand Image Merek Lokal dan Impor Folia, Azella Dwi; Yulianti, Riri Aryani
Applied Business and Administration Journal Vol. 2 No. 2 (2023): Perilaku Pembelian Konsumen: Kajian terhadap Peran Layanan, Media Sosial, dan P
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/7a4ew361

Abstract

This research intends to examine customer perceptions and purchasing intentions regarding fashion goods that include both domestic and foreign brand imagery. The causal approach used in this quantitative study examines the strength of correlations between variables by putting preexisting assumptions to the test. Purposive sampling methods were used using smartPLS 3.0 software to choose the sample for this research, which consisted of 100 respondents, utilizing the questionnaire method for data collection. According to the study's findings, donning clothing with a local brand image makes most locals feel prouder and more at ease. They often visit local fashion product stores because they are drawn in by the growth of local brand image models. However, some of them really like purchasing imported fashion items because they believe that, despite the lower price, they are more qualified and distinguished.
Co-Authors Al-Fawwaz, Muhammad Alif Effendi, R. Nabila Fitri Folia, Azella Dwi