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All Journal Pusat Publikasi Ilmu Manajemen
Nur Rochma Isnaini
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Aksesibilitas dan Pengalaman Dalam Niat Berkunjung Kembali di Siola Surabaya Nur Rochma Isnaini; Devi Aprillia Putri; Mila Hariani
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 2 No. 3 (2024): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v2i3.404

Abstract

This research aims to examine the role of accessibility and visitor experience on intentions to return to Siola Surabaya. Siola, as one of the iconic shopping and cultural centers in Surabaya, always tries to increase its attractiveness through various infrastructure and service improvements. The research results show that good accessibility and positive experiences significantly influence revisit intentions.
Co-Authors Devi Aprillia Putri Hariani, Mila