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All Journal Journal of Entrepreneurial and Business Diversity IIJSE
ANIKAWATI, Vika
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Product Quality, Prices and Promotions on Customer Loyalty UD. Setya Abadi D.M ANIKAWATI, Vika; HARIYANA, Nanik
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 1 (2024): Journal of Entrepreneurial and Business Diversity. (January-March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i1.122

Abstract

Purpose: In today's competitive business era, maintaining customer loyalty is one of the critical factors for the long-term success of a company. This research aims to determine the impact of product quality, Price, and promotion on customer loyalty. This research was conducted at UD. Setya Abadi D.M in October 2023.Methodology:The method used is a quantitative study using primary data. Primary data was obtained from research participants through online Google forms and questionnaires. The population in this study were all buyers of UD. Setya Abadi D.M. This research uses 12 indicators, so the test estimate is 75-150. Based on these considerations, the test size for this research was set at 100 respondents.Findings: Based on the research conducted, the conclusion of this research states that product quality has a significant influence on customer loyalty. It means that the higher the quality of the product, the greater the consumer's loyalty to the product.Implication:Price has an essential impact on customer loyalty. It means that the higher the product price, the higher the consumer's dependence on that product. Promotion has an essential impact on customer loyalty. It means that the better the promotion, the higher the customer loyalty.
The Influence of Lifestyle and Self-Control on the Consumptive Behavior of Generation Z in North Surabaya with Financial Literacy as a Moderating Variable Anikawati, Vika; Suwaidi, Rahman Amrullah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7433

Abstract

Consumptive behavior is defined as purchasing actions that are driven more by desires than needs, often carried out with little deliberation. Utilizing financial literacy as a moderating variable, this study aims to examine how lifestyle and self-control influence the consumption patterns of Generation Z in North Surabaya. Primary data were collected through a quantitative approach using Google Forms to distribute the questionnaire. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the assistance of SmartPLS 4.0 software. The findings indicate that both self-control and lifestyle have a positive and significant effect on consumptive behavior. However, financial literacy does not moderate the relationship between lifestyle and consumptive behavior, although it does strengthen the relationship between self-control and consumptive behavior.
Co-Authors Nanik Hariyana Suwaidi, Rahman Amrullah