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All Journal Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Komitmen : Jurnal Ilmiah Manajemen
Jolenta, Regina Skolastika
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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THE BRANDING PROCESS OF UPCYCLING PRODUCT TEA TIME LABEL AS ECO-FRIENDLY PRODUCT THROUGH SOCIAL MEDIA MARKETING Jolenta, Regina Skolastika; Setiawan, Joe Harrianto
Komitmen: Jurnal Ilmiah Manajemen Vol 5, No 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.37686

Abstract

Fabric waste is a major problem that has an impact on the environment, especially due to the fast fashion phenomenon. In Indonesia, small businesses have begun to emerge that use deadstock materials using upcycling techniques, one of which is Tea Time Label, which uses them to make women's hair accessories. This research wants to know more about the branding process of Tea Time Label upcycled products as a brand that loves the environment through Instagram social media. The main theory used is the branding process according to Wheeler, & Millman which consists of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The research method used is descriptive qualitative. The results of this research show that the branding process of this local small and medium company is in accordance with the branding process theory mentioned above and the thing that is most often done is designing the identity and values of the Tea Time Label.
Pemberdayaan Lansia Uma Oma Cafe Sebagai Diferensiasi Pemasaran Menjadi Emotional Branding Rindu Kampung Halaman Anyelia, Evira Dwi; Jolenta, Regina Skolastika
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 2 (2024): Jurnal Ilmu Komunikasi
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i2.15119

Abstract

Pemberdayaan Lansia Uma Oma Cafe Sebagai Diferensiasi Pemasaran  Menjadi Emotional Branding Rindu Kampung Halaman
THE BRANDING PROCESS OF UPCYCLING PRODUCT TEA TIME LABEL AS ECO-FRIENDLY PRODUCT THROUGH SOCIAL MEDIA MARKETING Jolenta, Regina Skolastika; Setiawan, Joe Harrianto
KOMITMEN: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v5i2.37686

Abstract

Fabric waste is a major problem that has an impact on the environment, especially due to the fast fashion phenomenon. In Indonesia, small businesses have begun to emerge that use deadstock materials using upcycling techniques, one of which is Tea Time Label, which uses them to make women's hair accessories. This research wants to know more about the branding process of Tea Time Label upcycled products as a brand that loves the environment through Instagram social media. The main theory used is the branding process according to Wheeler, & Millman which consists of conducting research, clarifying strategy, designing identity, creating touchpoints, and managing assets. The research method used is descriptive qualitative. The results of this research show that the branding process of this local small and medium company is in accordance with the branding process theory mentioned above and the thing that is most often done is designing the identity and values of the Tea Time Label.
Co-Authors Anyelia, Evira Dwi Setiawan, Joe Harrianto