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All Journal Jurnal Ilmiah Edunomika (JIE) Medikonis
Citra Perdana, Dian Noor
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENINGKATAN PRODUKTIVITAS KARYAWAN PT. ASIA RECYCLE MANDIRI DITENGAH DAMPAK COVID-19 ANALYSIS OF EMPLOYEE PRODUCTIVITY IMPROMENT OF PT. ASIA RECYCLE MANDIRI IN THE IMPACT OF COVID-19 Citra Perdana, Dian Noor
Medikonis Vol. 14 No. 2 (2023): Juli 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Tamansiswa Banjarnegara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52659/medikonis.v14i2.90

Abstract

ABSTRACT The purpose and adama of this research is to find out more about Kaia Eink Environment, Lanzhement Kenia Nern Eink,And The Discipline of the Body Karancan Productivity PT. Asia Recycle Mandiri This research includes descriptive research. The research methodology uses a quantitative approach, in the questionnaire. A sample of 75 respondents from 270 population. then the questionnaires were distributed to PT. Asia Recycle Mandiri The data used concumes primary data in the form of a questionnaire, which has been prepared by respondents from the secondary data sector and you are an internet librarian. The analytical method used is quantitative analysis of validity and reliability, multiple linear tegeu shows that there is a positive influence of physical work environment and creative discipline on the deactivation of the test carpet (parallel test) and the ketia Eisik environment, the tcount value of 2.341 > 1.996 with a significant value of 0.022 < 0,05. The test results from the Non Physical Third Environment have an anzatif and insignificant direction with a tcount value of -0.450 table 1.996 and a significant value of 0.654 > 0.50. Meanwhile, test baul and word discipline have tcount of (6.791) < ttable (1.996) and unificans value of 0.000 < 0.05
PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH (WOM) TERHADAP NIAT BELI KONSUMEN PADA JOLLY BAKERY WONOGIRI Sinta, Ilma; Puji Lestari, Sri Isfantin; Citra Perdana, Dian Noor
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15040

Abstract

This research aims to determine the role of brand image in mediating the influence of word of mouth (WOM) on consumers' purchase intentions at Jolly Bakery Wonogiri. The research uses a non-probability sampling technique, also known as purposive sampling, which is deliberate and subjective. The research method applied is quantitative, using the Smart-PLS 3.0 application as a tool to analyze the collected data. The results of the study show that Word of Mouth influences Purchase Intentions at Jolly Bakery, Wonogiri. Word of Mouth does not influence Brand Image. Brand Image affects Purchase Intentions at Jolly Bakery, Wonogiri. As an intervening variable, Brand Image weakens the influence of Word of Mouth on Purchase Intentions at Jolly Bakery, Wonogiri. Keyword : brand image, word of mouth, consumer purchase intention.
PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH (WOM) TERHADAP NIAT BELI KONSUMEN PADA JOLLY BAKERY WONOGIRI Sinta, Ilma; Puji Lestari, Sri Isfantin; Citra Perdana, Dian Noor
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15040

Abstract

This research aims to determine the role of brand image in mediating the influence of word of mouth (WOM) on consumers' purchase intentions at Jolly Bakery Wonogiri. The research uses a non-probability sampling technique, also known as purposive sampling, which is deliberate and subjective. The research method applied is quantitative, using the Smart-PLS 3.0 application as a tool to analyze the collected data. The results of the study show that Word of Mouth influences Purchase Intentions at Jolly Bakery, Wonogiri. Word of Mouth does not influence Brand Image. Brand Image affects Purchase Intentions at Jolly Bakery, Wonogiri. As an intervening variable, Brand Image weakens the influence of Word of Mouth on Purchase Intentions at Jolly Bakery, Wonogiri. Keyword : brand image, word of mouth, consumer purchase intention.
Co-Authors Puji Lestari, Sri Isfantin Sinta, Ilma