Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan Tata Niaga (JPTN)
Sari, Galuh Permata
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KONTEN PEMASARAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SOMETHINC PADA APLIKASI TIKTOK Sari, Galuh Permata; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 1 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n1.p134-140

Abstract

Marketing content is created so that the audience is interested in the products the company offers, marketing content can also be used to build the company's brand image. Brand image can reflect a brand through consumer perception. This research aims to determine the impact of marketing content and brand image on purchasing decisions. This research is a quantitative type of research obtained from primary data through distributing questionnaires. The population in this study was 100 respondents. The sampling method uses random sampling. Data analysis uses multiple linear regression and is calculated using IBM statistics 23. The results of this research are that marketing content and brand image influence purchasing decisions. In improving purchasing decisions, companies can build good marketing content and brand image, both of these things can increase consumer trust. to make a purchase.
Co-Authors Novi Marlena