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All Journal Jurnal Pendidikan Tata Niaga (JPTN)
Wati Arifin, Mila Rahma
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH PENGGUNAAN PLATFORM DIGITAL MONEY DAN PLATFORM E-COMMERCE TERHADAP PERILAKU KONSUMTIF MAHASISWA Wati Arifin, Mila Rahma; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p263-272

Abstract

The COVID-19 pandemic has driven an increase in the adoption of digital platforms, especially digital money platforms and e-commerce among the public, including students who are one of the groups with high levels of digital consumption. This study aims to analyze the effect of using digital money and e-commerce platforms on consumptive behavior among students of the Faculty of Economics and Business (FEB), Surabaya State University. The research method used is a quantitative approach with an experimental design. The research subjects were 378 students of FEB Surabaya State University class of 2020-2023 who actively use digital money and e-commerce platforms. Data collection was carried out through distributing questionnaires using a likert scale. Data analysis was performed using multiple linear regression techniques. The results showed that the use of digital money platforms and e-commerce platforms had an effect on student consumptive behavior, both partially and simultaneously. So it can be concluded that the higher the use of digital money and e-commerce platforms, the greater the tendency of consumptive behavior shown by students.
Co-Authors Septyan budy Cahya