Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Jurnal Pendidikan Tata Niaga (JPTN)
Isnawati, Linda
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH BRAND TRUST, & KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC HONDA PADA PENGEMUDI GOJEK DI SURABAYA, JAWA TIMUR Isnawati, Linda; Rafida, Veni
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conducted to analyze the influence of Brand Trust, and product quality on the purchase decision of the matic motorcycle product of Honda on the Drivers in Surabaya. Respondents to this study were Online Driver or Driver in the city of Surabaya. In sampling, this study uses purposive samplings as its method. And the method of analyzing data using double linear regression and to analyze the data using SPSS 26. Based on the results of the data analysis, it was found that: 1) Brand Trust has a negative relationship to the decision of purchase of a motorcycle matic honda on Surabaya Online Driver. 2) product quality has an influence upon the decision to buy a motorbike matic Honda Online Driver Surabaya. 3) Brand Trust, and the quality of the product simultaneously influence the decision about the purchase of the motorcycling matic honda on Surabaya internet Driver.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA MATIC PADA DRIVER OJEK ONLINE DI KOTA SURABAYA Isnawati, Linda; Rafida, Veni
ANALISIS Vol. 14 No. 2 (2024): ANALISIS VOL. 14 NO. 02 TAHUN 2024
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v14i2.4493

Abstract

This research aims to analyze the influence of Brand Image and Product Quality on the purchasing decisions of Honda Matic motorcycles among Online motorcycle taxi Drivers in Surabaya. The research employs a quantitative approach. The sample consists of 350 Online motorcycle taxi Drivers who use Honda Matic motorcycles in the city of Surabaya. Data collection is done through a questionnaire, which is validated and tested for reliability using SPSS 26. The data analysis techniques include classical assumption tests, linear regression, t-tests, f-tests and the coefficient of determination (R-Square). The results of this study indicate that both Brand Image and Product Quality partially influence the purchasing decisions of Honda Matic motorcycles. Simultaneously, these two variables significantly impact the purchasing decisions of Honda Matic motorcycles.
Co-Authors Veni Rafida