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All Journal Jurnal Paradigma Ekonomika Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Sari, Reni Ilma
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Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Pembiayaan Murabahah Pada Produk KPR Hijrah Dalam Meningkatkan Jumlah Nasabah Sari, Reni Ilma; Anggraini, Tuti; Irham, Mawaddah
Jurnal Paradigma Ekonomika Vol. 19 No. 2 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

Hijrah products in increasing the number of customers. The method used in this study is a descriptive qualitative method. Data collection techniques used by observation, interviews and documents related to the study, then the data is classified according to the topic of the problem discussed. This study reveals events or phenomena that occurred when the research took place at Bank Muamalat KCP Stabat. The results of this study indicate that the marketing strategy for KPR Hijrah products at Bank Muamalat KCP Stabat is in accordance with the aspects that have been determined by Bank Muamalat KCP Stabat such as segmentation, targeting and positioning. Where in this marketing strategy,the KPR product, price, promotion, place, person, physical evidence to influence consumer decisions to buy and use the products and services offered. As for the murabahah financing agreement for KPR Hijrah home ownership at Bank Muamalat KCP Stabat, it really helps the community in choosing KPR Hijrah products at Bank Muamalat KCP Stabat.
Pengaruh Tingkat Manajerial Sumber Daya Insani (SDI) Terhadap Kinerja Karyawan PT. BPRS Al-Wasliyah Medan Suhairi, Suhairi; Lubis, Melisa; Sari, Reni Ilma; Safitri, Safrina
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 4, No 1: 2023
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v4i1.4651

Abstract

The purpose of this study was to determine the effect of human resource development: education and training, non-training activities, promotion and motivation on employee performance at PT. BPRS Al-Wasliyah in Medan. The data analysis used was multiple linear regression analysis to determine the effect of the independent variables (training & education, non-training activities, promotions and motivation) and the dependent variable (employee performance) with a fixed population and sample of 85 employees of PT. BPRS Al-Wasliyah in Medan 2023. Based on simultaneous data analysis, the variables of training and non-training education activities, promotion and motivation have a significant effect on employee performance at PT. Al-Wasliyah in Medan. While partially it is shown that the variables of education and training, promotion and motivation significantly influence the performance of employees at PT. Al-Wasliyah in Medan while non-training activity variables have no effect on worker performance.
Co-Authors Irham, Mawaddah Lubis, Melisa Safitri, Safrina Suhairi Suhairi Tuti Anggraini