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All Journal Likuid: Jurnal Ekonomi Industri Halal
Ismail, Asep Syarif
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Economics, Econometrics & Finance

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Perilaku Halal Lifestyle dalam Meningkatkan Minat terhadap Pembelian Produk Halal Azizah, Nurazizah; Aprilia, Nila; Ismail, Asep Syarif; Marlina, Lina
Likuid Jurnal Ekonomi Industri Halal Vol 4, No 1 (2024): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Sharia Economics Study Program Faculty of Islamic Economics and Business UIN Sunan Gunun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/likuid.v4i1.30822

Abstract

This study aims to describe the halal lifestyle behavior and purchasing intention in halal products among students of the Sharia Economics Study Program at Universitas Siliwangi. The research employs a descriptive statistical approach with primary data collection techniques complemented by a literature review. The findings of this research indicate that a halal lifestyle can enhance purchasing intention in halal products, as it has become a necessity for Muslims. Based on this study, it is evident that 95% of the sampled students from the Sharia Economics Study Program at Universitas Siliwangi have adopted a halal lifestyle. Consequently, this will increase the students' intention in purchasing halal products.
Perilaku Halal Lifestyle dalam Meningkatkan Minat terhadap Pembelian Produk Halal Azizah, Nurazizah; Aprilia, Nila; Ismail, Asep Syarif; Marlina, Lina
Likuid Jurnal Ekonomi Industri Halal Vol. 4 No. 1 (2024): LIKUID: Jurnal Ekonomi Industri Halal
Publisher : Sharia Economics Study Program Faculty of Islamic Economics and Business UIN Sunan Gunun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/likuid.v4i1.30822

Abstract

This study aims to describe the halal lifestyle behavior and purchasing intention in halal products among students of the Sharia Economics Study Program at Universitas Siliwangi. The research employs a descriptive statistical approach with primary data collection techniques complemented by a literature review. The findings of this research indicate that a halal lifestyle can enhance purchasing intention in halal products, as it has become a necessity for Muslims. Based on this study, it is evident that 95% of the sampled students from the Sharia Economics Study Program at Universitas Siliwangi have adopted a halal lifestyle. Consequently, this will increase the students' intention in purchasing halal products.
Co-Authors Aprilia, Nila Azizah, Nurazizah lina marlina, lina