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All Journal Integration: Journal Of Social Sciences And Culture IIJSE
FATMAWATI, Vindi Atika
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Arts Economics, Econometrics & Finance Social Sciences

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The Effect of Product Diversification and Company Size on Company Profitability Case Study on UD Setya Abadi D.M FATMAWATI, Vindi Atika; HARIYANA, Nanik
Integration: Journal Of Social Sciences And Culture Vol. 2 No. 1 (2024): Integration: Journal Of Social Sciences And Culture (January – March)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijssc.v2i1.136

Abstract

Purpose: Product diversification is how a business can develop types of products both related to the central business and as substitutes and contemporary products. According to Ansoff (1957), diversification is related to product and quantity changes. This research aims to prove whether prodct diversification and company size increase profits so that business actors can decide on the proper steps in future business steps. Methodology: The method used in this research is multiple linear regression using the SPSS for Windows version 26 application. In this research, there are two independent variables and one dependent variable. The independent variable comprises product diversification and company size, while the dependent variable is company profitability. Findings: According to the data processing results using the multiple linear regression method, company profitability was positively influenced by product diversification and company size. Implication: Product diversification is carried out by adding product variants from a company and by requiring innovation that can differentiate one's product from other companies' products, which can place one's product above competitors' products.
Analysis of Consumer Behavior with Financial Technology as a Moderating Variable among Students of Universitas Pembangunan Nasional Veteran Jawa Timur Fatmawati, Vindi Atika; Suwaidi, Rahman Amrullah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7328

Abstract

Consumptive behavior is an action related to the decision to buy, but does not involve the thought process in making purchasing decisions. The purpose of this study is to analyze the factors that influence consumptive behavior and its implications for individual financial management, especially students of UPN Veteran East Java. This study uses a quantitative method with primary data collected through Google Form. The data analysis technique used is stratified random sampling with data analysis tests using the Structural Equation Model - Partial Least Square (SEM-PLS) analysis technique with SmartPLS software version 4.0. The results of this study indicate that lifestyle variables are able to contribute to consumptive behavior positively and significantly, financial literacy is able to contribute to consumptive behavior negatively and significantly, financial technology is able to contribute lifestyle to consumptive behavior, while financial technology is not able to contribute financial literacy to consumptive behavior.
Co-Authors Nanik Hariyana Suwaidi, Rahman Amrullah