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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Management and Accounting Expose
Fajar Nursanti, Sri Prapti
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Biochemistry, Genetics & Molecular Biology Chemistry Economics, Econometrics & Finance Medicine & Pharmacology

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PENGARUH KUALITAS PELAYANAN, FASILITAS, DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA PEMANCINGAN OJI DI KOTA DEPOK Wahyudi, Dedy; Fajar Nursanti, Sri Prapti; Putri, Meri Safarwati; Farida, Farida
Management & Accounting Expose Vol 6, No 2 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v6i2.1865

Abstract

Tujuan dari penelitian ini untuk dapat mengetahui pengaruh kualitas pelayanan, fasilitas, lokasi terhadap kepuasan konsumen pada pemancingan Oji di Kota Depok. Sampel penelitian sebanyak seratus responden. Metode probability sampling digunakan dalam pengambilan sampel. Metode pengumpulan data menggunakan metode Survei melalui angket yang diisi oleh responden. Uji t digunakan untuk hasil penelitian ini dan bahwa kualitas layanan, fasilitas diketahui berpengaruh positif dan signifikan terhadap kepuasan konsumen, sedangkan lokasi memberikan pengaruh positif dan tidak signifikan terhadap kepuasan konsumen. Variabel fasilitas adalah variabel yang lebih besar pengaruhnya dari variabel lainnya dalam mempengaruhi variabel kepuasan konsumen. Secara simultan variabel kualitas layanan, fasilitas, lokasi berpengaruh positip dan signifikan terhadap variabel kepuasan konsumen. Penelitian ini diharapkan menjadi tambahan informasi bagi pebisnis terutama para pengelola kolam pemancingan untuk kepuasan konsumen.
TERPAAN MEDIA DI INSTAGRAM TERHADAP BRAND IMAGE Fajar Nursanti, Sri Prapti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 4 (2023): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i4.2180

Abstract

Instagram is not just social media for sharing photos and videos with others. However, it is also used to develop more companies and brands. Instagram is the third most popular social media in Indonesia. Previous studies have shown that Instagram as a media has an influence on the formation and development of brand image. This situation prompted researchers to undertake research into how much influence Instagram content, consisting of advertising content and other marketing content, has on the brand image of the @scarlett_whitening account. The aim of this study is to prove the influence of Instagram content used as information about scarlett whitening brand on the level of scarlett whitening brand image by testing the theory of ad exposure. The study used quantitative methods and used a questionnaire. As a sample of the study consisting of a hundred participants, it was distributed to followers of @scarlett_whitening account, the official Instagram account of @scarlett_whitening. Purposive sampling and non-probability sampling methods were used. The study found that there was a 37.8% influence of Instagram's social media profile on the brand image on the Instagram account @scarlett_whitening. The dimension of media attention and the dimension of brand image strength are the two dimensions that produce the highest value.
TERPAAN MEDIA DI INSTAGRAM TERHADAP BRAND IMAGE Fajar Nursanti, Sri Prapti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 4 (2023): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i4.2180

Abstract

Instagram is not just social media for sharing photos and videos with others. However, it is also used to develop more companies and brands. Instagram is the third most popular social media in Indonesia. Previous studies have shown that Instagram as a media has an influence on the formation and development of brand image. This situation prompted researchers to undertake research into how much influence Instagram content, consisting of advertising content and other marketing content, has on the brand image of the @scarlett_whitening account. The aim of this study is to prove the influence of Instagram content used as information about scarlett whitening brand on the level of scarlett whitening brand image by testing the theory of ad exposure. The study used quantitative methods and used a questionnaire. As a sample of the study consisting of a hundred participants, it was distributed to followers of @scarlett_whitening account, the official Instagram account of @scarlett_whitening. Purposive sampling and non-probability sampling methods were used. The study found that there was a 37.8% influence of Instagram's social media profile on the brand image on the Instagram account @scarlett_whitening. The dimension of media attention and the dimension of brand image strength are the two dimensions that produce the highest value.
Co-Authors Dedy Wahyudi Farida Farida Putri, Meri Safarwati