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All Journal Jurnal Ekonomika Dan Bisnis Jurnal Ekonomika Manajemen Dan Bisnis
Novalinda , Rina
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Economics, Econometrics & Finance Education

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Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Optik Minang Bukitinggi Novalinda , Rina
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 3 No. 2 (2024): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v3i2.2221

Abstract

This research design uses descriptive quantitative methods. The population in this study were consumers at Optik Minang Bukittinggi from 16 July to 19 July 2024. Data was collected through a research questionnaire using a checklist. The research results showed that respondents did not fully understand the importance of service quality on customer satisfaction. A total of 44 respondents (86.3%) were satisfied with the quality of service at Optik Minang and 7 respondents (13.7%) were dissatisfied with the quality of service at Optik Minang. Based on the results of this research, there are several suggestions submitted to (1) Optical Owners are expected to continue to maintain and improve the quality of service (2) ROs are expected to work professionally (3) Optical Refraction Academy is expected to be used as scientific information material in the field of Optical Refraction. (4) For future researchers, the author hopes that further research can be carried out with other independent variables so that more variables that influence consumer satisfaction at Optik can be identified.
Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Optik Minang Bukitinggi Novalinda , Rina
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2007

Abstract

This research design uses descriptive quantitative methods. The population in this study were consumers at Optik Minang Bukittinggi from 16 July to 19 July 2024. Data was collected through a research questionnaire using a checklist. The research results showed that respondents did not fully understand the importance of service quality on customer satisfaction. A total of 44 respondents (86.3%) were satisfied with the quality of service at Optik Minang and 7 respondents (13.7%) were dissatisfied with the quality of service at Optik Minang. Based on the results of this research, there are several suggestions submitted to (1) Optical Owners are expected to continue to maintain and improve the quality of service (2) ROs are expected to work professionally (3) Optical Refraction Academy is expected to be used as scientific information material in the field of Optical Refraction. (4) For future researchers, the author hopes that further research can be carried out with other independent variables so that more variables that influence consumer satisfaction at Optik can be identified.
Analisis Fungsi Manajemen Di Optikal Mandiri Kota Padang Novalinda , Rina
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 1 No. 2 (2021): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v1i2.121

Abstract

The implementation of the management function is not the only element that determines the failure or success of a business, but after all the people who sit in this management have an important role. optical Mandiri Padang city. The type that will be used by researchers in this study is a quantitative descriptive type. Data was collected using a questionnaire, the questionnaire was done by giving written questions to the respondents to be answered by marking (√). Based on the results of the study, it was found that from 30 respondents consisting of 7 employees and 23 Mandiri Optical customers, from the questionnaire questions given to 7 Mandiri Optical employees, there were (100%) who knew management functions in general and (0%) did not know.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Super Optical Padang Novalinda , Rina; Suryanta, Dolly iman
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 2 No. 2 (2022): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i1.123

Abstract

This Scientific Paper discusses the Effect of Service Quality on Customer Satisfaction at Super Optical Padang. This study aims to reveal; (1) knowing the description of service quality at Super Optical, (2) knowing customer satisfaction at Super Optical Padang, (3) knowing the relationship between service quality and customer satisfaction at Super Optical Padang. This research was conducted by distributing questionnaires to customers who came to Super Optical Padang. , then the data that has been collected through the questionnaire is discussed based on the theory proposed in the literature review, and the data is presented based on the answers from the respondents who came to Super Optical Padang. Respondent samples taken were 30 respondents consisting of 11 male respondents (36.67%) and 19 female respondents (63.33%). The results of this study indicate that the variables of Service Quality and Customer Satisfaction have a correlation value of 0.502, which means that the two variables have a fairly strong relationship. Service Quality has a significant influence on Customer Satisfaction. The conclusion obtained from this study is that the influence of service quality is quite strong on customer satisfaction. And there are several dimensions of service quality that must be improved again, this is to continue to improve customer satisfaction.
Co-Authors Suryanta, Dolly Iman