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All Journal Jurnal Ekonomika Dan Bisnis
Oktarina, Hani
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Economics, Econometrics & Finance

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Peran Penggunaan Digital Marketing Bagi Karyawan Di PT Pupuk Sriwidjaja Palembang Oktarina, Hani; Sartika, Dewi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 1 (2024): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i1.1479

Abstract

Promotion is one of the methods that must be carried out by PT Pusri in product marketing activities. With promotions, PT Pusri can convey information regarding quality, price, brand and other information. Promotions can also be carried out to persuade, invite and convince consumers to want to buy the products offered. This research aims to determine the role of digital marketing for PT Pupuk Sriwidjaja employees. This research uses a qualitative descriptive method using interview techniques with PT Pupuk Sriwidjaja employees as the selected respondents. The results of this research show that digital marketing has become very important in the current technological era because of the shift in interest from conventional to digital. Even though PT Pupuk Sriwidjaja Palembang still uses conventional sales through kiosks and distributors, the influence of digital marketing is significant, especially in promotions.
Analisis Penilaian Kinerja Keuangan Menggunakan Metode Rgec Pada Bank Swasta Periode 2020-2022 Oktarina, Hani; Merina, Citra Indah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 5 (2024): September - Oktober
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i5.2048

Abstract

This research aims to assess the financial performance of national private commercial banks during the 2020-2022 period using the RGEC method, which includes Risk Profile, Good Corporate Governance (GCG), Financial Performance and Capital. Evaluation of bank health is carried out through financial ratios: NPL and LDR for Risk Profile, self-assessment for GCG, ROA, ROE, NIM, and BOPO for Financial Performance, and CAR for Capital. Research findings show that in 2020, these banks were categorized as "very healthy" (PK-1), remained with the "very healthy" (PK-) title in 2021, and decreased to "very healthy" (PK-1 ) in 2022. The period 2020 to 2022 shows that the national private commercial banks studied maintain a "very healthy" (PK-1) status consistently. This indicates that these banks have succeeded in maintaining excellent quality financial performance despite facing challenges and market dynamics that may have changed during that period. A stable assessment in the (PK-1) category shows that these banks have succeeded in managing risk effectively, implementing good corporate governance, and showing solid financial performance and adequate capital. Stability in this predicate also reflects the bank's resilience to economic fluctuations and their ability to deal well with various market conditions.
Co-Authors Citra Indah Merina DEWI SARTIKA