Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomika Dan Bisnis DFAME Digital Financial Accounting Management Economics Journal
Aming, Aming
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Persepsi Harga, Cita Rasa Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Rumah Makan Kuningan Hegarmukti Setiani, Rijki Indah; Aming, Aming; Sopian, Ahmad; Anggoro, Thomas; Prasetya, Denny Dwi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i2.1834

Abstract

The culinary industry has become a global issue for business operators, offering promising opportunities, especially in today's rapidly developing world. Food has evolved into a culinary industry that not only provides taste but also fulfills socializing needs and aspirations. The tent industry is rapidly growing in Cikarang City. One small business in the food industry located in Central Cikarang, known as Warung Makan Kuningan, exemplifies this trend. The proliferation of food vendors in this city indicates intense competition. With consumers having more alternatives, their evaluations of products against their expectations or satisfaction levels increase competition. This study aims to determine whether there is an influence of price perception, taste, and service quality on customer satisfaction, using a quantitative research approach with an associative design. The sampling method employed in this research is nonprobability sampling with incidental sampling, involving 100 respondents. The analysis method utilizes partial least squares (PLS) with SmartPLS 3.2.9 software. The study findings reveal that price perception, taste, and service quality significantly and positively impact customer satisfaction.
Ketahanan Karyawan dan Kesiapan Berubah dengan Mediasi Pola Pikir Digital terhadap Efektivitas Pemasaran Omnichannel di Seluruh UMKM Aming, Aming; Sukemi, Sukemi
DFAME Digital Financial Accounting Management Economics Journal Vol 4 No 2 (2026): MEI
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v4i2.356

Abstract

This study investigates the influence of employee resilience and change readiness on omnichannel marketing effectiveness through the mediating role of digital mindset among Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, Indonesia. Grounded in Digital Mindset Theory, the research examines how employee adaptability and preparedness for organizational change contribute to marketing performance in increasingly digital business environments. A quantitative approach was employed using a cross-sectional survey design. Data were collected from 342 MSME owners, managers, and employees involved in marketing and customer engagement activities. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that employee resilience significantly enhances digital mindset. Change readiness also demonstrates a positive and significant influence on digital mindset. Furthermore, digital mindset positively affects omnichannel marketing effectiveness. The mediation analysis confirms that digital mindset significantly mediates the relationships between employee resilience and omnichannel marketing effectiveness as well as between change readiness and omnichannel marketing effectiveness. These results highlight the critical role of digital mindset in transforming employee psychological capabilities into superior marketing outcomes. The study contributes to the literature on digital transformation and omnichannel marketing by providing empirical evidence from the MSME context and offers practical implications for strengthening organizational competitiveness through employee-centered digital adaptation strategies.
Co-Authors Ahmad Sopian, Ahmad Anggoro, Thomas Prasetya, Denny Dwi Setiani, Rijki Indah Sukemi Sukemi