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All Journal Jurnal Ekonomika Dan Bisnis
Ayu, Putri Murni
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Economics, Econometrics & Finance

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Studi Empiris Faktor Penentu Kinerja UMKM Kuliner Kota Padang Provinsi Sumatera Barat Rosa, Yenni Del; Idwar, Idwar; Imbikri, Muhammad; Ayu, Putri Murni
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i4.1856

Abstract

The research objective is to determine the influence of digital technology, competitiveness, business strategy and innovation on the performance of Padang city culinary MSMEs. The research method uses an associative method with a quantitative approach. The research population was 4,454 culinary MSMEs and a sample of 135 MSMEs was taken by purposive sampling using the Rao soft sample size calculator technique. The data collection technique uses a questionnaire. All instrument tests and classical assumption tests are met before the data is processed. Multiple linear regression results Y = 1.375 + 0.879X1 + .784X2 + 0.693X3 + 0.791X4 + e. Hypothesis testing at a significance level of 5% shows that digital technology, competitiveness, business strategy and innovation have a significant positive effect on the performance of culinary MSMEs in the city of Padang, West Sumatra province, partially and simultaneously.
Co-Authors Idwar, Idwar Imbikri, Muhammad Yenni Del Rosa