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All Journal Jurnal Ekonomika Dan Bisnis New Economy
Mardhatillah, Ulvi
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Economics, Econometrics & Finance

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Optimalisasi Revisit Intention Pengunjung Objek Wisata di Kota Padang Berdasarkan Gastronomy Tourism Dan Cultural Contact Abdilla, Mohammad; Idward, Idward; Mardhatillah, Ulvi; Rahman, Ardi Abdillah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 4 (2024): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i4.1966

Abstract

Memahami sikap dan perilaku wisatawan sangat penting untuk industri pariwisata karena pesatnya perkembangan pariwisata telah menciptakan segmen pasar yang menarik dalam pariwisata. Tujuan penelitian adalah menyelidiki pengaruh cultural contact dan gastroomy tourism terhadap revisit intention yang dimediasi oleh destination satisfaction. Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) menggunakan PLS dengan 180 responden pengujung objek wisata di kota Padang. Hasil penelitian menunjukkan bahwa secara langsung cultural contact dan gastroomy tourism berpengaruh terhadap destination satisfaction, kemudian hasil penelitian juga menunjukkan bahwa gastroomy tourism dan destination satisfaction berpengaruh langsung terhadap revisit intention, sementara cultural contact tidak memiliki pengaruh secara langsung terhadap revisit intention. Hasil penelitian selanjutnya menemukan bahwa destination satisfaction memediasi hubungan antara cultural contact dan gastroomy tourism terhadap revisit intention. Hasil ini menujukkan bahwa cultural contact dan gastroomy tourism mampu membuat pengunjung objek wisata di kota Padang untuk kembali melakukan kunjungan ulang.
Pengaruh Store Atmosphere, Kualitas Pelayanan dan Social Media Marketing Terhadap Keputusan Pembelian Mardhatillah, Ulvi; Putri, Siska Lusia
New Economy Vol. 2 No. 1 (2026)
Publisher : CV. Akira Java Bulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63935/rhsptq07

Abstract

This study aims to determine the effect of store atmosphere, service quality and social media marketing on purchasing decisions. The population used in this study were customers who had visited Show Koffie Padang. This study used 100 respondents using the Lemeshow formula as a sampling technique. Hypothesis testing in this study used statistical analysis consisting of validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, and heteroscedasticity tests) using SPSS (Statistics Product and Service Solution) software version 24. The research data came from primary data taken by distributing questionnaires. The results of this study indicate that store atmosphere has a positive and significant effect on purchasing decisions, service quality has an insignificant effect on purchasing decisions while social media marketing has a positive and significant effect on purchasing decisions. Simultaneously all variables, namely store atmosphere, service quality and social media marketing have a significant effect on purchasing decisions for Show Koffie Padang customers.
Co-Authors Idward, Idward Mohammad Abdilla Rahman, Ardi Abdillah Siska Lusia Putri