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Strategi Komunikasi Mandorumah dalam Mewujudkan Eksistensi Slogan Kontraktor Anti Molor Yanto, Heri; Mirza, Mochammad; Hardiyanti , Rini
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.533

Abstract

The prevalent cases of stalled contractors have drawn attention within the construction industry. However, Mandorumah, a contracting company, has taken a different approach as the "Anti-Delay Contractor." Through qualitative research in the form of a case study, the focus lies on the company's communication strategies concerning quality, timeliness, and efficiency. Through direct observation and in-depth interviews, it was revealed that Mandorumah fortifies its image through social media, implements ongoing evaluations based on customer feedback, and engages actively in two-way communication with clients. As a result, Mandorumah has established a reputation as a reliable contractor. Their communication strategy, emphasizing customer satisfaction, effective utilization of social media, and continuous service evaluations, successfully portrays the "Anti-Delay Contractor" identity, highlighting reliability and trust in delivering projects to high standards and on time. Mandorumah serves as an exemplar in addressing challenges within the construction industry by committing to reliable and trustworthy outcomes
Implementasi Kode Etik Profesi Humas Protokol Dalam Menerima Tamu Resmi di DPRD Kota Tangerang Fadhilah, Fahri; Mirza, Mochammad; Hardiyanti , Rini
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.7999

Abstract

Penelitian ini menerapkan pendekatan kualitatif deskriptif dengan paradigma konstruktivisme untuk memahami implementasi Kode Etik Profesi Humas Protokol oleh Divisi Humas DPRD Kota Tangerang dalam menerima tamu resmi. Objek penelitian adalah Divisi Humas, dengan studi kasus dan teknik pengumpulan data melibatkan observasi, wawancara, dan dokumentasi. Analisis data menggunakan model Miles dan Huberman, sementara teknik triangulasi digunakan untuk memastikan keabsahan data. Hasil menunjukkan komitmen tinggi terhadap prinsip etika deontologi, seperti kebenaran, tidak merugikan, kebaikan, menjaga kerahasiaan informasi, dan keadilan. Meskipun memberikan kontribusi positif pada reputasi DPRD Kota Tangerang, tantangan dalam situasi kompleks menunjukkan perlunya pengembangan kapasitas etis dan adaptasi terus-menerus. Kesimpulannya, penelitian ini memberikan pemahaman mendalam tentang implementasi kode etik humas protokol dalam konteks penerimaan tamu resmi, dengan fokus pada prinsip-prinsip etika yang dipegang teguh oleh tim humas protokol.
Strategi Komunikasi Mandorumah dalam Mewujudkan Eksistensi Slogan Kontraktor Anti Molor Yanto, Heri; Mirza, Mochammad; Hardiyanti , Rini
Indo-MathEdu Intellectuals Journal Vol. 4 No. 3 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i3.533

Abstract

The prevalent cases of stalled contractors have drawn attention within the construction industry. However, Mandorumah, a contracting company, has taken a different approach as the "Anti-Delay Contractor." Through qualitative research in the form of a case study, the focus lies on the company's communication strategies concerning quality, timeliness, and efficiency. Through direct observation and in-depth interviews, it was revealed that Mandorumah fortifies its image through social media, implements ongoing evaluations based on customer feedback, and engages actively in two-way communication with clients. As a result, Mandorumah has established a reputation as a reliable contractor. Their communication strategy, emphasizing customer satisfaction, effective utilization of social media, and continuous service evaluations, successfully portrays the "Anti-Delay Contractor" identity, highlighting reliability and trust in delivering projects to high standards and on time. Mandorumah serves as an exemplar in addressing challenges within the construction industry by committing to reliable and trustworthy outcomes