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All Journal MANAJERIAL Indo-MathEdu Intellectuals Journal
Anisa, Resha Yanur
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Decision Sciences, Operations Research & Management Mathematics

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Bersinar di Era Digital: Strategi Manajemen Berbahasa Indonesia untuk Meningkatkan Minat Generasi Milenial dan Gen-Z Anisa, Resha Yanur; Rahmi, Aisyah Alya; Haniyah, Siti Muanah; Agustiani, Fauziah Nur; Pajriati, Nur; Rizkyanfi, Mochamad Whilky
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.957

Abstract

Technology has an important role in today's digital era. The existence of the digital era increases communication skills, it is important for Indonesian management to continue to innovate and adapt the use of technology in order to effectively attract and influence millennials and gen-Z who are active in digital platforms. The method used was qualitative by conducting interviews with three banking employees in the city of Bandung. The collected data are analyzed, reduced, presented and conclusions drawn. The results showed that there is a link between the success of the company and effective Indonesian-language management. Understanding consumers, especially to attract millennials and gen-Z, can be done by improving services by utilizing digitalization. The service digitalization strategy was developed to facilitate consumers and improve the company in market competition. The use of EYD-compliant Indonesian makes it easier for consumers to understand the service and avoid misunderstandings. Good service, structured Indonesian-language management shows a professional company image and is trusted by consumers. Research is expected to increase the use of good and correct Indonesian in a company when providing information to consumers and increase the attractiveness and involvement of millennials and gen-Z as consumers
The Magical Journey of Logistics: Maximizing Efficiency with Digital Information Technology Anisa, Resha Yanur; Adman, Adman
Jurnal MANAJERIAL Vol 23, No 2 (2024): Manajerial Volume 23 No. 2
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v23i2.77921

Abstract

Information technology and digitalization are crucial in the logistics sector today, offering various advantages. However, significant challenges and limitations remain in the process of digitalization. This study aims to clarify the role of digitalization in enhancing logistics performance and the opportunities and challenges faced by logistics companies in this digital era. Employing a qualitative method with a literature review approach, this research relies on secondary data. The findings indicate that digitalization is vital for inventory management, planning, implementation, and controlling the flow of goods and services. It serves as an effective tool for monitoring logistics status and improving performance in terms of efficiency, effectiveness, and differentiation. Nevertheless, challenges such as cyberattacks, issues with goods not reaching their destinations, scalability of organizational structures, and the reliability of information must be addressed to fully leverage the benefits of digitalization in logistics.
Bersinar di Era Digital: Strategi Manajemen Berbahasa Indonesia untuk Meningkatkan Minat Generasi Milenial dan Gen-Z Anisa, Resha Yanur; Rahmi, Aisyah Alya; Haniyah, Siti Muanah; Agustiani, Fauziah Nur; Pajriati, Nur; Rizkyanfi, Mochamad Whilky
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.957

Abstract

Technology has an important role in today's digital era. The existence of the digital era increases communication skills, it is important for Indonesian management to continue to innovate and adapt the use of technology in order to effectively attract and influence millennials and gen-Z who are active in digital platforms. The method used was qualitative by conducting interviews with three banking employees in the city of Bandung. The collected data are analyzed, reduced, presented and conclusions drawn. The results showed that there is a link between the success of the company and effective Indonesian-language management. Understanding consumers, especially to attract millennials and gen-Z, can be done by improving services by utilizing digitalization. The service digitalization strategy was developed to facilitate consumers and improve the company in market competition. The use of EYD-compliant Indonesian makes it easier for consumers to understand the service and avoid misunderstandings. Good service, structured Indonesian-language management shows a professional company image and is trusted by consumers. Research is expected to increase the use of good and correct Indonesian in a company when providing information to consumers and increase the attractiveness and involvement of millennials and gen-Z as consumers
Co-Authors Adman, Adman Agustiani, Fauziah Nur Haniyah, Siti Muanah Mochamad Whilky Rizkyanfi Pajriati, Nur Rahmi, Aisyah Alya