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All Journal Hijai - Journal on Arabic Language and Literature Diwan: Jurnal Bahasa dan Sastra Arab
Ulhaq, Jia
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Tindak Tutur Ilokusi Asertif dalam Film Kartun Atho Ibnu Abi Rabah dalam Channel Youtube Sukardi Hasanudin Hafidz, Gamal Zulham; Huda, Ismuaji Nur; Ulhaq, Jia; Budiman, Muhammad Farhan; Rosyadi, Muhammad Yesha Zula
Diwan: Jurnal Bahasa dan Sastra Arab Vol. 15 No. 2 (2023): Juli - Desember
Publisher : Jurusan Bahasa dan Sastra Arab Fakultas Adab dan Humaniora UIN Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/diwan.v15i2.1214

Abstract

The object of this research is in the form of speech acts contained in the cartoon film Atho Ibnu Abi Rabah in Sukardi Hasanudin's Youtube Channel. And this research aims to describe and explain the assertive illocutionary speech acts in the cartoon movie Atho Ibnu Abi Rabah. This type of research is qualitative-descriptive. The data collection method uses the method of listening and recording. Initially, the researchers listened repeatedly to the utterances contained in the animated film. Then record the speech data found and classify according to the problem formulation. Furthermore, the data was analyzed. The result of this research is found 13 data with the description of 5 assertive data in the form of stating, 2 assertive data in the form of suggesting, 5 assertive data in the form of telling, and 1 assertive data expressing an opinion.
KATEGORI TANDA DALAM IKLAN MCDONALD'S ARAB SAUDI DI INSTAGRAM Ulhaq, Jia
Hijai - Journal on Arabic Language and Literature Vol 8 No 2 (2025): Hijai - Journal on Arabic Language and Literature
Publisher : Bahasa dan Sastra Arab, Fakultas Adab dan Humaniora, UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/hijai.v8i2.38259

Abstract

This study aims to analyze the types of signs and meanings in McDonald's advertisements on the @mcdonaldsksa Instagram account. The research employs a qualitative descriptive method. Data were obtained from McDonald's Saudi Arabia advertisements posted on the @mcdonaldsksa Instagram account. Data collection techniques included observation and documentation. In analyzing the data, researchers applied the extra lingual equivalence method with Roland Barthes' semiotic approach. The results showed that 15 McDonald's Saudi Arabia advertisements on Instagram comprise six categories of signs formed by visual and verbal elements. These signs have both denotative and connotative meanings. The denotative meaning arises from the signifier and signified in the advertisements. In contrast, the connotative meaning encompasses the symbolism of yellow, red, and other colors, the socio-cultural context within the advertisements, the messages and objectives of the advertisements, and rhetorical questions that engage personal aspects. .  Keywords: Advertising, Instagram, McDonald’s Saudi Arabia, Semiotics.
Co-Authors Budiman, Muhammad Farhan Hafidz, Gamal Zulham Huda, Ismuaji Nur Rosyadi, Muhammad Yesha Zula