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All Journal Jurnal Manajemen Bisnis Transportasi dan Logistik
Putri, Diva Dhaffina Rico
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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The Effect Of Service Quality And Ticket Prices On Customer Satisfaction On KM Passenger Ships. Kelud Travel Route Jakarta – Medan Kuncoro, Yahya; Putri, Diva Dhaffina Rico; Sianturi, Reni Monika
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol 9, No 1 (2023): Juni
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v9i1.1510

Abstract

This study aims to analyze the impact of Service Quality and Ticket Prices on Consumer Satisfaction. The research approach used is explanatory research with a focus on quantitative analysis. Data was collected through the distribution of questionnaires to consumers of PT. PELNI which uses the services of KM passenger ships. Kelud on the Jakarta-Medan travel route. The population that was the subject of the study included all users of these services, and the research sample taken amounted to 96 respondents using the Slovin Method in taking primary data through questionnaires. Data analysis was carried out through a Multiple Linear Regression approach after undergoing assumption tests on consumers and service users. From the results of testing, this study concluded that a positive and significant influence was obtained between service quality and ticket prices on the level of passenger satisfaction using the services of PT. PELNI.
Co-Authors Kuncoro, Yahya Sianturi, Reni Monika