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All Journal International Journal of Sustainable Competitiveness on Tourism
Adi Husnaini
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MARKETING STRATEGY FOR ECOTOURISM PRODUCTS IN LABUAN BAJO, EAST NUSA TENGGARA Adi Husnaini
International Journal of Sustainable Competitiveness on Tourism Vol. 2 No. 01 (2023): IJSCOT II-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v2i01.1080

Abstract

Ecotourism is part of sustainable tourism, where special attention is needed regarding environmental, economic, and social sustainability. Sustainable tourism is very much needed in the current era in order to preserve the nature and culture of an area. Sustainable tourism also involves the community fully, so that the impacts can be felt fully by the community directly. The purpose of this paper is to determine the internal and external factors needed to build a marketing strategy at the two research locations as well as to formulate a strategy based on SWOT analysis. The method used is descriptive-qualitative, using interviews, observation, and literature study, using the SWOT analysis technique. The results of this study show that there are several marketing programs that can be implemented in research locations, starting with product packaging, promotion, repositioning, and improving tourism services. Ecotourism destinations, learning from the benchmarking choices of researchers, and targeted marketing are aimed at special interest tourists. A visitor limit is being implemented with the goal of adjusting to the capacity of the conservation environment. so that the marketing strategy that is carried out should not invite mass tourism. However, collaboration and participation from other tourism actors are also needed in the promotion and management of destinations. Keywords: Environmental analysis, resources, ecotourism
THE EFFECT OF THE EXISTENCE OF PANGSAN TOURISM VILLAGE ON CHANGES IN LAND USE, ECONOMIC, AND SOCIAL COMMUNITIES Adi Husnaini
International Journal of Sustainable Competitiveness on Tourism Vol. 2 No. 02 (2023): IJSCOT II-02
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v2i02.1081

Abstract

Tourism is one of the main sectors in Indonesia to improve the economy. The strategy in developing the economy, especially in rural areas, is to develop tourism villages. As one of the sectors that occupy space development, directly or indirectly, will affect changes in economic conditions, social and physical geography. Pangsan Village is located in Petang District, Badung Regency. The development of this tourism village is certainly an impact on the physical and non- physical conditions in the village. Based on this statement, this study was conducted to assess the influence of Pangsan Tourism Village existence toward land-use changing, economic and social. The method used in this study is Descriptive quantitative method. These results indicate that the presence of Pangsan Tourism Village affects changes in land use where forests and rice fields are used as tourist attractions to support tourism activities. The existence of the tourism village also has an effect on the economy, especially the expansion of job opportunities and increased revenues. The developments of a tourism village with many tourists who come also affect social conditions that are reflected in the patterns of behavior and attitude of people skills. As for the distribution of increased community skills gained from training for manage the tourism village. The results of the research are expected to be a guideline for stakeholders to develop Pangsan Tourism Village Keywords: Tourism Village, Land-Use Change, Economic, Social
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