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All Journal International Journal of Sustainable Competitiveness on Tourism Jurnal Akademisi Vokasi
Zendra Haris Prasetya
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ADVENTURE TOURISM DEVELOPMENT PROGRAM FOR PREMIUM MARKET IN UJUNG KULON NATIONAL PARK Raisya Shiva Rizal; Althofanis Juliheir Putra; Dwi Putri Nuraini; Fithriyah Fadhillah Ramadhani; Ni Made Jesthami Udgitha Prameswari; Zendra Haris Prasetya; Sumaryadi; Sugeng Hermanto
International Journal of Sustainable Competitiveness on Tourism Vol. 2 No. 01 (2023): IJSCOT II-01
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/ijscot.v2i01.1274

Abstract

Ujung Kulon National Park (TNUK) has their uniqueness in the diversity of flora and fauna. Thus, it becomes one of the priorities of the Ministry of Tourism and Creative Economy as a tourism development destination, with the availability of adventure tourism products that are being in line with the expectations of the premium market, we called it authentic and exclusive products. The result of this research is to produce an integrated program plan to develop adventure tourism in TNUK which targeting a premium market tourist. The method that we used in this research is descriptive, which suitable to explain the actual situation of TNUK tourism. And to make it more relevant, the collected data were analyzed using descriptive statistical analysis. In results, showed that the development of adventure tourism in TNUK met the dimensions of adventure tourism, as follows; natural environment, physical activity, cultural immersion, risk & competence, operators, and sustainability. However, the characteristics in unqualified of the premium market. Hence, It is necessary to apply the concept of quality tourism
Analisis Potensi Daya Tarik Wisata di Desa Wisata Rintisan Cilengkrang, Kabupaten Bandung Lazuardina, Annisa; Eldo Delamontano; Zendra Haris Prasetya; Taqiy Gusdi Baitulloh; Evi Novianti
JURNAL AKADEMISI VOKASI Vol 3 No 2 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i2.137

Abstract

This study aims to identify and analyze the tourism attraction potential of Cilengkrang Tourism Village in Bandung Regency. The village possesses diverse tourism potentials, including natural beauty, cultural richness, and man-made attractions such as bamboo crafts and coffee products. The research employs observation, in-depth interviews, and SWOT matrix analysis to evaluate tourism potentials and formulate development strategies. The findings reveal that cultural potential, such as Benjang Art, holds the highest development priority, followed by natural attractions like Cilengkrang Waterfall and Padaemut Hill, as well as man-made products like Manglayang Coffee SMEs. Recommended strategies include improving accessibility, providing technology training for locals, establishing community-based tourism organizations, and strengthening disaster mitigation efforts. The implications indicate that local community involvement, particularly among youth, and support from local governments are crucial for sustainable tourism management. This study provides new insights into tourism village development based on local potential, while opening opportunities for further research on the economic, social, and environmental impacts of tourism management.
Co-Authors Althofanis Juliheir Putra Dwi Putri Nuraini Eldo Delamontano Evi Novianti Fithriyah Fadhillah Ramadhani Lazuardina, Annisa Ni Made Jesthami Udgitha Prameswari Raisya Shiva Rizal Sugeng Hermanto Sumaryadi Taqiy Gusdi Baitulloh