Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-JRM
Aziz, Yazid Nur
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga, Promosi, Kualitas Produk Dan Acuan Kelompok Terhadap Pengambilan Keputusan Handphone Android ( Studi kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Unisma angkatan 2017 ) Aziz, Yazid Nur; Widarko, Agus; Wahono, Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This research was conducted at the Faculty of Economics and Business, Islamic University of Malang. The type of research used is explanatory research with a quantitative approach. The purpose of this study was to determine the effect of price, promotion, product quality and group reference on decision making. The independent variables used are price, product quality promotion and group reference, while the dependent variable is decision making. The sample used in this study was 115 respondents who were students of the Unisma Faculty of Economics and Business class 2017. The data collection technique used a questionnaire. The analytical method used is instrument test, multiple linear regression analysis, classical assumption test, determination test, f test and t test using SPSS 16.0 computer software for data processing. The results of this study indicate that price affects decision-making, promotions affect decision-making, product quality affects group references and affects decision-making. Price, promotion, product quality and group reference simultaneously affect decision making. Keywords: Price, Promotion, Product Quality, Reference Group Decision Making. 
Co-Authors Widarko, Agus