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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
Fajri, Iqbal Hasan
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Harga, Ulasan Produk, Kemudahan Dan Keamanan Terhadap Keputusan Pembelian Secara Online Di Shopee Pada Kecamatan Periuk Kota Tangerang Fajri, Iqbal Hasan; Asiyah, Siti; Utama, Satria Putra
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to determine the influence of price, product reviews, convenience and security on online purchasing decisions at Shopee (Case Study in Periuk District, Tangerang City). The type of research used is quantitative research. Based on the results of research conducted, researchers used a questionnaire given to consumers in the Kampung Periuk Jaya area, RT/RW 02/02, Periuk Jaya Village, Periuk District, Tangerang City. Researchers got 85 respondents based on age. Sampling from this research used Purposive Sampling Technique. The analysis techniques used are respondent response regression, multiple linear regression, and coefficient of determination (R2). This research uses validity tests, reliability tests, and classical assumption tests followed by hypothesis testing. Based on the results of multiple linear regression analysis, the research results show that Price, Product Reviews, Convenience and Security have a partially significant effect on online purchasing decisions at Shopee. This is proven by the t test results showing that all variables have a significance value of <0.05. So it can be concluded that the Price variable (X1) has a significant negative effect on Purchasing Decisions, Product Reviews (X2) has a significant positive effect on Purchasing Decisions, Convenience (X3) has a significant positive effect on Purchasing Decisions, Security (X4) has a significant positive effect on Purchasing Decisions. Keywords: Price, Product Reviews, Convenience, Security, Online Purchases on Shopee 
Meningkatkan Kesadaran Masyarakat Pentingnya Legalitas Usaha bagi Usaha Mikro Kecil dan Menengah Ertanti, Devi Wahyu; Fajri, Iqbal Hasan; Bachtyar, Risky; As’ary, Gigih; Hidayat, Muhammad Alvin; Sudur, Misbakhus; Kanabaraf, Lukman; Junaidi, Ahmad Sufyan; Imanudin, Fauzi; Olivia, Milda; Sabila, Shofia Irnandianis; Fachrunisa, Alma Isnaini
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 3 No. 4 (2022)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v3i4.19462

Abstract

Legalitas suatu perusahaan atau badan usaha adalah merupakan unsur yang terpenting, karena legalitas merupakan jati diri yang melegalkan atau mengesahkan suatu badan usaha sehingga diakui oleh masyarakat. Asas legalitas merupakan asas yang menentukan bahwa tidak ada perbuatan yang dilarang dan diancam dengan pidana, jika sebelumnya perbuatan tersebut belum diatur terlebih dahulu dalam undang-undangan. Membantu menyadarkan masyarakan akan pentingnya sebuah legalitas usaha yang akan mendapatkan perlindungan hukum serta kesempatan untuk mengembangkan usaha menjadi lebih besar dan juga Legalitas juga merupakan bukti dari bentuk tindakan patuh dan taat terhadap aturan-aturan hukum yang berlaku di Indonesia.Mahasiswa KSM-Tematik Desa Giripurno yang ditempatkan di Dusun Sawahan mengadakan kegiatan sosialisasi akan pentingnya sebuah legalitas usaha bagi usaha mikro kecil dan menengah.
Co-Authors As’ary, Gigih Bachtyar, Risky Fachrunisa, Alma Isnaini Hidayat, Muhammad Alvin Imanudin, Fauzi Junaidi, Ahmad Sufyan Kanabaraf, Lukman Olivia, Milda Sabila, Shofia Irnandianis Satria Putra Utama Siti Asiyah Sudur, Misbakhus